The SEO landscape is constantly evolving with Google updating the ranking algorithm every few months. The harsh truth is that what worked a few months ago can cost a Google penalty today. Therefore, it is important to be aware of and re-evaluate SEO trends that are shaping the search engine landscape.

SEO is one of the most dynamic domains of digital marketing and being mindful of the trends is the only way to ensure your website remains relevant. As we move into 2023, it’s more important than ever to stay ahead of the game.

That’s why we’ve put together a list of 5 SEO checklist items you need to follow. From optimizing content to prioritizing mobile-first design, these trends will keep your website at the top of search engine rankings. Don’t get left behind – check out our SEO checklist and stay ahead of the competition!

5 SEO Checklists To Follow In 2023

1. On-page SEO

On-page SEO

On-page SEO is critical to a successful website as it enhances user experience and helps a brand be aligned with Google rankings, Speaks – Mr Creative Social (One of the Best SEO Company in Dubai) On-page SEO strategies involve intricate optimizing of content. Some of the key factors are as follows:

  • Title Tag: Title tags are an indicator of what the page content is all about. It comes with a limit of 60 words and appears on the tab of the page. With the help of it, search engines can identify content within a few milliseconds of crawling. Remember to put the primary keyword at the beginning of the title tag.
  • URL: Here’s a secret, short URLs always rank better on Google! So, avoid using unnecessary words, symbols, or numbers. Besides that, it’s important to note that URL structure and readability play a significant role in ranking high.
  • Headings: By using headings effectively, the content becomes more understandable and accessible. Also, the chances of ranking higher in search results become much more. Therefore begin with an H1 for the title and then continue with subheadings- H2, H3, and so on. Furthermore, search engines use these headings to identify the content which aids in rankings. Here’s a tip, always use keywords in headings.
  • Linking: There are two types of linking that is essential for on-page SEO – internal and external linking. Internal linking is great for the website as a whole. It involves linking pages and blogs in the content. Hence, it is important to do this strategically. External linking involves the ranking of credible websites that are backed by facts stated in the content.
  • Optimized images: Optimizing images is as important as anything else on the SEO to-do list. Images cannot just be copy pasted, they have to be renamed and include the keyword in the name. This helps significantly in increasing organic visibility.

Related: On Page Vs Off Page SEO: What’s The Difference?

2. Website Speed

In 2010, Google decided to use website speed as a ranking factor and since then a slow website is not given any preference. And that’s also because website speed plays a pivotal role in determining the experience of a user. So, Google now rewards websites that project a quick speed with a high rank in search results.

Although the search intent is and will always be an important factor, research says that individuals are concerned with how quickly their query is addressed.

Note: Avoid using flashy images and large files they are sure to slow down the page speed.

4. Mobile-Friendly

mobile friendly websites

The rise of smartphone usage led to Google launching a ‘Mobile-First Index’ announcement. This was only to ensure that the user experience was subject to being satisfactory. Adapting and thriving in the mobile era is crucial to providing a seamless user experience. So, most definitely websites that are not mobile-friendly do not rank well anymore.

5. Broken Links

In 2022, Google decided to give utmost priority to user experience. Broken links are an evident sign of poor user experience and can destroy conversion rates. Landing on a page that says 404 error message or a missing page will definitely cause disappointment and frustration in a potential lead.

Very clearly, if users are not satisfied even crawlers wouldn’t be. Google uses crawlers to scrutinize and rank websites. Therefore, it is important to fix broken links to rank better.

6. Google Analytics

Google Analytics

Last but one of the most important things to factor in is Google Analytics. This must-have app is a free analytical tool that helps track the traffic on the website. This source of information can help you improve with some detailed analytics.

The revealed data can help you figure out the search engines that are sending out traffic, average bounce rates, and more. Working with the best SEO agency and deriving Google Analytics tools is the best option to go forward.

SEO is an ever-changing trend. If you’re looking for the best SEO agency in Dubai, be vigilant about your choices. Be sure of working with a professional who’s cognizant of all the latest trends. Because that’s the only way to keep up with Google rankings.

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Arnab Dey

Arnab is a passionate blogger. He shares sentient blogs on topics like social media trends, current affairs, business, lifestyle, health, etc. To get more of his contributions, follow Search Engine Magazine.

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