The choice of advertising is one of the huge steps for any size of business. It is more like an alarm to wake everyone up and declare, “Congratulations! It’s time! We are all set for the future growth of the business”.

It is like an investment that you hope will pay off. But if your main focus is advertising on an online platform, then we have our key player! Google. This tech giant has been offering a vast number of services to users.

While the others may result in a little lateness, one aspect responds immediately—Google Ads.

Yes! You heard it right! You can advertise through Google; trust me, it is one of the most effective ways to promote your business.

But the question is: how can google ads help you advance your business goals? Or will Google Ads be the perfect match for your advertisement motive?

Well, I have every answer ready for you. In this article, I will help you understand how Google Ads can advance your business goals and how to create brand awareness and increase your sales through online marketing. Let’s delve into it!!

What is a Google ad?

What is a Google ad?

Previously known as Google AdWords, Google Ads is an online advertising platform. With Google Ads, you can easily advertise your products and services across the online properties.  

These properties include search engines, various partner websites, and even YouTube.  

You must pay a certain amount to have your advertisement appear on Google. This process, also known as Bidding, helps determine the price for your advertisement. 

This bidding process is more like an auction. The businesses decide on the maximum amount they will pay for a person to click on that specific advertisement. 

Now, you may be thinking, “Why should I pay for the advertisement when there is a scope for free listing?” well, the free listing is known as organic results. These results mainly appear when a user searches for a query. 

There are a few factors that you have to consider when ranking your advertisement organically. And that’s not how Google Ads works.   

You can use Google Ads to promote your business properly, inform people of your services and products, raise awareness, and increase your website’s overall traffic.   

The five different types of Google Ads

Google Ads can offer you five different types of Google Ads, including: 

Search Ads

 Google Ads are the advertisements that you see on the search engine result pages or SERPs. These appear on the top of the page, just right above the non-paid organic results.  

At first glance, these advertisements might confuse you, as they look like regular results. But if you pay close attention, you will see an “Ad” word next to the URL.  

These advertisements help improve search engine visibility, leading to better brand awareness and more traffic for your website.     

Display Ads

Have you ever clicked on a site and noticed the advertisements? They are related to education, real estate, or even beauty products. You will land on the official website when you click on them. These advertisements are known as Display Ads.  

Google Display Ads mainly appear on the Google Display network, which includes over two million sites, applications, and Google properties.  

Shopping Ads

You may find Google Shopping Ads on the Search engine result pages or SERPs. However, these advertisements are in a carousel format, different from a normal search result.  

Video Ads

You might have come across advertisements on YouTube. These videos are known as Google video Ads and are mainly shown on YouTube platforms.   

How can Google Ads help you advance your business goals?

Every business owner dreams of taking their company to the next level. Have five years’ worth of planning ready to grow your business. In these cases, marketing offers major opportunities to make that happen.  

The real question remains: which should be considered the first step toward success? In this era, where online platforms have become easy to execute business objectives in simple steps, most businesses focus on online marketing.

SEO is useful for improving online search engine result pages. Social media marketing can address many audiences.

Google Ads is more like a golden opportunity for businesses to focus on several goals at a time. For example, they can increase brand awareness and sales and generate leads with Google Ads. But what if I tell you, it has more to offer?

There are five major areas where Google Ads can help you improve your business.

  1. You can increase brand awareness and visibility.
  1. With Google Ads, you can easily increase traffic for your website.
  1. You can use the targeted Ads for specific audiences.
  1. It allows you to track the data and measure the ad performance.
  1. Moreover, you can easily improve your return on investment or ROI with Google Ads.

Let’s learn more about it in detail.

Increased brand awareness and visibility

Various reports have revealed that at least one out of three people searches for products on the Google page. Amongst them, the majority belong to Generation Z.

So, now you understand how effective advertising on Google pages is. Remember that advertising on Google will allow you to showcase your brand and products. Google Ads works differently from SEO. Do you know how?

Well, in the case of SEO, you will have to work for days and months to achieve organic ranking. You keep researching to find the right keyword or devise strategies to achieve organic ranking.

However, Google Ads gives you a shortcut to achieve the top position in search engine ranking. This top position further helps you to increase your brand awareness and familiarity with your brand.

Increased traffic to the website

When it comes to Google Ads, you can easily increase traffic for your website. Reports have revealed that people are more likely to click on a paid advertisement on Google search than any other kind of search engine.

Targeted Ads for more specific audience

Google Ads gives you the ability to target a specific audience. You can use keywords that can align with the user’s intent. On top of that, you can also find demographic data, including location, search history, and interests.

In this way, you will be able to show your targeted ads only to some specific customers.     

Track and measure performance through data

Google Ads can also offer powerful tracking tools so that you can properly assess and understand which keyword is working well, which demographic can be converted to clicks, the condition of website traffic, and, ultimately, overall sales.

You can use Google Analytics data to track clicks and conversions and progress in site performance. It also offers graphs with illustrated trends.

As a result, you successfully optimize future ad campaigns on all the advertisement platforms.

Improved return on investment (ROI)

When you buy Google Ads, all you pray for is to gain more customers while managing the advertisement budget. Once you start to profit, you measure your profitability by ROI or return on investment.  

When paying for advertisements, be they Google Ads or others, you always want to make sure that you are getting more customers through the advertisements.  

You also need to ensure that the cost of acquiring new customers is less than the profit from sales.   

The power of Google Ads on online marketing

Google advertising offers various benefits that can help a business achieve its advanced goals. As we discussed earlier, Google Ads have the power to increase brand awareness. Through brand awareness, it becomes easy for you to gain trust as well as generate authority within the sector. 

In online marketing, brand awareness can be a crucial factor as it helps the customers to recognize you easily. For example, every time we talk about fried chicken, the first name that comes to mind is Kentucky Fried Chicken or KFC.  

Similarly, the top ranking on Google Ads helps create a brand identity that can attract more customers, leading to increased clicks and traffic for your website.  

Wrapping it up!

Google Ads are specifically designed to help brands advance their business toward their goals. Whether you are focusing on increasing sales or reaching more people to improve brand awareness, Google Ads has been a staple solution for business owners.  

If you are curious, how can Google Ads help you advance your business goals? I hope this article has been useful for you in learning about Google Ads and how they can help achieve business goals.  

Creating an ad campaign on Google might seem daunting, it is worth trying to accelerate your business towards success.

Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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