In the world of search engine optimization, finding clients and retaining them takes a lot of work. Often, it can take months or even years to get the results they want, and you might need to show immediate improvement for your existing ones to find new clients.

Today, we will show you one interesting and unique way to generate revenue with SEO that is quick, easy, and an excellent way to get passive income.

This model is particularly beginner-friendly, offering a great entry point into SEO. You will learn all the necessary skills to run your SEO business: keyword research, link building, content writing, design, website development, social media, negotiation, and outreach.

What Is Rank And Rent SEO?

Rank and Rent is a lead generation model for SEO experts where you create, optimize, and rank a website on search engines for specific keywords, then rent out the top spots on the search results page to local businesses.

Ilias Ism, the co-founder of MagicSpace SEO, invented the advanced SEO strategy. It involves creating a website, optimizing it for search engines, renting it to businesses, acting as a “digital landlord,” and getting paid for the leads the site generates.

This simple yet ingenious model requires a deep understanding of SEO and keyword research. So today, we will dive deep into keyword research for rank and rent. I will explain everything you need to know about finding the best keywords for any rank and rent niche.

Rank & Rent SEO: Keyword Research

Rank & Rent SEO: Keyword Research

Keyword research is the foundation of a successful Rank and Rent strategy. Conducting thorough market research and analyzing keyword search volumes and competition is crucial to identifying profitable niches. Tools like Google Keyword Planner and SEMRush can provide valuable insights into keyword trends.

The best SEO tools for keyword research for ranking and renting SEO are StoryChief and SEMrush. These tools allow you to use those keywords you found and increase your chances of ranking your digital properties.

When selecting keywords to rank sites and generate leads, a few key criteria should be considered:

Keyword Difficulty

Keyword difficulty is important – target phrases that are easy enough to rank with minimal optimization, but still maintain strong commercial intent. Use SEMrush to identify low-competition keywords with decent search volume.  Focus on keyword difficulty (KD) scores under 30. If major brands and directories like Yelp don’t rank for the term, it’s worth a shot.

Longer location-based keywords with 3-4 words are easier to target than shorter, broader search terms. Low-quality content and thin content are clear signs that you will be able to rank.

Location Keywords

Location Keywords

Look for mid-sized cities with a population of 100-500k people. Major metropolitan areas have way too much competition, while smaller cities may not generate enough volume. Medium-size cities are great because you’ll likely stay under the radar.

Business Type

Excellent business types and niches to focus on are home services emergencies like plumbing, HVAC, and roofing repairs. People often search these urgently and contact every lead that comes through. Lawyers, contractors, and cleaning services can also work well.

Lawyers, contractors, electricians, and auto shops are also great. Don’t rank and rent to “one and done” businesses like furniture sales or event planning.

Steps To Implement Rank And Rent SEO

Steps To Implement Rank And Rent SEO

Now that you clearly understand how to perform keyword research for rank and rent. Let’s look at where this step fits into the overall rank and rent SEO model:

  1. Pick a profitable niche: Find a niche with high search volume and low competition and ensure that your site will have a chance of ranking on Google.
  2. Keyword research: Use tools like Google Keyword Planner, SEMRush, and StoryChief to find the best keywords to rank for.
  3. Create a website: Build a website tailored to your chosen niche. Use a platform like Next.js, which is SEO-friendly but not SEO-ready, requiring additional optimization for best results.
  4. Optimize your website: Incorporate best SEO practices, including keyword optimization, meta tags, and backlinks.
  5. Index your website: It can take a while until Google indexes your sites.
  6. Rank your website: Use a link-building strategy to rank your website on search engines for your chosen keywords.
  7. Rent your website: Once it ranks well, you can rent it to local businesses interested in those leads.
  8. Monitor and adjust: Monitor your website’s performance and adjust your SEO strategies to stay ahead of the competition.

For a complete overview of rank and rent, look at our rank and rent SEO guide, which Ilias wrote while working as an SEO agency owner at MagicSpace SEO.


Rank and Rent SEO is a lucrative model for those with SEO skills and knowledge. Website owners and SEO experts can successfully implement the Rank and Rent strategy by thoroughly researching profitable niches, creating high-quality content, optimizing websites, and effectively marketing them.

As you build out your portfolio of websites, you will learn a lot along the way and hone down your technique of performing keyword research, link building, and building a website quickly.

It will form the foundation of your SEO portfolio and be an excellent way to showcase your skills and abilities to your new SEO clients. You can segue into other parts of performing profitable SEO by learning about affiliate marketing, backlink directory building, content marketing, and partnerships over time.

Remember, the key to success in this model is choosing the right keywords, which requires thorough research and understanding of SEO tools and practices.

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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