paid search

Why Should You Link Your Client’s Google Ads Account To Search Console?

Why should you link your client’s Google Ads Account To Search Console? See how your ads performed when triggered by actual searches See how often your ads rank higher in search results than those of other advertisers See if people…

Top 8 Ideas to Optimize Your PPC Performance

PPC optimization plays a critical role in improving and sustaining the performance of paid search promotion campaigns with an aim of attaining the goals of the organization. Some people find it quite challenging to determine the starting point. However, there…