Google My Business is Google’s free offering for businesses to organize their presence on Google search and Google Maps. This helps brands and businesses to have an added presence on Google. What is Google My Business (GMB)? “To achieve digital…
Top 10 Social Media Marketing Tools to Use
“We don’t have a choice on whether we do social media. The question is how well we do it.” – Erik Qualman, Author, and Motivational Speaker Erik Qualman or ‘Equalman’ as he likes to be called has beautifully summed up…
How Voice Search is going to be the Future of Search Engine Marketing
Alexa, please play the song, ‘Starboy by Weeknd!’ If you are one of those people that have used a voice assistant to play a favorite song, you are not alone. By some estimates, over 100 million devices bought by homes…
Why Content Marketing is better than Paid Promotion Campaigns
If you are a brand and have recently forayed into the Digital Domain, chances are you will be completely swamped by the sheer magnitude of strategies that your Digital Agency might be bombarding you with. From PPCs, SEO, Social Media…
MOZ Changes DA Metrics: The World Goes Crazy!
Ever since the last few months, there had been a lot of chatter in the digital industry about famed metric analysis site, MOZ, changing one of it is most controversial, yet indispensable metrics, Domain Authority or DA, as we refer…
Do Small Brands Need Digital Marketing Solutions? You Bet They Do!
What is the utility of Digital Marketing Solutions for small brands and businesses is a question that many of my colleagues, as well as clients, often raise? Do we really need this? Will my small business be able to afford…
Digital Agencies Need To Focus on a Mobile First Marketing Approach
Let us start with a social experiment- All of us have seen big banner hoardings at important intersections and crossings all over the city. Now look for people under the age of 30 in cars (when they are passengers, co-passengers,…
How to set up a WordPress Blog and Earn through Content Marketing
Most websites that write on Social Media Marketing, Content Marketing, WordPress Blogging, and others often start offering solutions to the problems after the initial phase of you setting up your blog site. However, most such information portals and domains will…