6 Best AI Rank Tracking Tools To Check Visibility

In 2025, the way people discover businesses is changing dramatically. Instead of just typing questions into Google, millions of users now ask AI search engines like ChatGPT, Gemini, Claude, Perplexity, Grok, and Copilot.

This shift means that traditional SEO strategies alone are no longer enough. Businesses need to know if they are appearing in AI-generated answers, how they are mentioned, and which competitors dominate these new digital spaces. That’s why AI rank tracking tools have become essential for modern marketing teams. They help companies:

• Track where and how they appear in AI engines,
• Understand the keywords and prompts that trigger mentions,
• Identify gaps and opportunities in AI visibility.

But not all AI rank tracking tools are built the same. Some focus on enterprise-level features with high monthly subscriptions, while others provide flexible, usage-based pricing ideal for smaller businesses.

Top 6 AI Rank Tracking Tools Of 2025

Below, we’ve objectively compared six leading tools in 2025 to help you choose the right one for your business:

• AI Rank Checker (airankchecker.net)
• HallAI
• PEEC AI
• Profound
• AthenaHQ
• ScrunchAI

1. AI Rank Checker: Flexible, Transparent, And Ideal For SMEs

Website: airankchecker.net

Pricing Model: Pay-as-you-go Engines Supported: ChatGPT, Perplexity, Claude, Gemini, Grok Cost per keyword:

• Perplexity: $0.02735
• ChatGPT: $0.1284
• Claude: $0.1502
• Gemini: $0.1770
• Grok: $0.1323

Why it stands out: AI Rank Checker is currently the only tool on the list that does not require a subscription. Instead of paying hundreds of dollars monthly, users simply top up their wallet and pay for the keywords they actually track.

This makes it particularly well-suited for:

• Small and medium-sized businesses (SMBs)
• Marketing agencies
• Local service providers
• Startups testing their market visibility in AI search

With AI Rank Checker, you can:

• Track how your brand appears across multiple AI search engines,
• See the exact prompt and keyword visibility,
• Monitor competitors,
• Scale your usage up or down without being locked into a contract.

Example: If you track 100 keywords across 3 engines (say, ChatGPT, Perplexity, and Gemini), your monthly cost could be $35–$50, which is significantly lower than fixed subscription plans from other platforms.

2. HallAI Strong Enterprise Capabilities

Website: usehall.com Pricing:

• Free plan (1 project, 25 questions)
• Starter: $199/month
• Business: $499/month

Engines Supported: ChatGPT, Perplexity, others at higher tiers

Why it stands out: HallAI is a robust platform that targets companies ready to track large volumes of queries across AI engines. It includes features like:

• Up to 1,000 tracked questions (Business plan)
• Daily data updates
• Multi-user access
• AI agent analytics

HallAI is powerful for larger organizations or marketing teams that want enterprise-level analytics. However, its $199 entry point makes it less accessible for early-stage startups or local businesses that only need to track a few keywords.

3. PEEC AI Simple And Fast For SMEs

• Website: peec.ai Pricing:
• Starter: €89/month
• Pro: €199/month
• Enterprise: €499+/month

Engines Supported: ChatGPT, Perplexity, AIO

Why it stands out: PEEC AI focuses on simplicity and speed. It’s great for teams that want:

• A clean interface
• Quick keyword visibility checks
• Tracking up to 25 prompts in the starter plan

This tool is suitable for agile marketing teams who don’t need large-scale enterprise functions but still want reliable tracking and visibility insights. It’s a good mid-range option but still comes with a mandatory monthly fee, unlike AI Rank Checker.

4. Profound Focused On Content Optimization For Enterprises

Website: tryprofound.com Pricing:

• Starter: $99/month (ChatGPT only)
• Growth: $399/month (3 engines)
• Enterprise: Custom pricing

Engines Supported: 1–10, depending on plan

Why it stands out: Profound blends AI visibility tracking with content performance analytics. It’s popular among enterprise marketers because of its:

• Prompt tracking across multiple engines
• Integration with content workflows
• AEO (Answer Engine Optimization) reporting

However, the starter plan only covers ChatGPT, limiting visibility for businesses that want broader coverage.

5. AthenaHQ For Agencies And Strategic Marketers

Website: athenahq.ai Pricing:

• Self-Serve: $295+/month
• Enterprise: Custom

Engines Supported: Up to 8 major LLMs

Why it stands out: AthenaHQ focuses on advanced GEO (Generative Engine Optimization) strategies. It offers:

• Competitor monitoring
• Persona-level targeting
• Citation intelligence
• AI content optimization recommendations

AthenaHQ is ideal for agencies or marketing teams that need strategic insights and enterprise reporting, but it’s priced above $295/month, which may be out of reach for smaller businesses.

6. ScrunchAI Keyword Intelligence + Tracking

Website: scrunch.com Pricing:

• Starter: $250/month
• Growth: $417/month
• Pro: $833/month
• Enterprise: Custom

Engines Supported: Multiple

Why it stands out: ScrunchAI combines AI rank tracking with keyword intelligence. It helps teams discover new opportunities by showing which phrases competitors are ranking for.

Starter plans include:

• 350 custom prompts
• Industry prompt libraries
• Basic audits and reporting

This is a powerful tool, especially for marketing teams running multiple campaigns, but it comes with one of the highest entry-level prices on the list.

Pricing Comparison Table (October 2025)

Here is a pricing chart that you can use to compare the different AI rank tracking tools.

Example Scenario: 100 Keywords Across 3 Engines

Here is a scenario that will help you understand the tools better. It will give you a clear picture.

This simple comparison highlights a key difference: AI Rank Checker gives smaller businesses the flexibility to scale at their own pace, while most other platforms require committing to a monthly plan from day one.

Choosing the Right AI Rank Tracking Tool

Every business has different needs. Here’s a quick guide to help you choose:

• If you’re a small or medium business: → AI Rank Checker offers the lowest entry cost and flexibility.
• If you’re an enterprise needing complex reporting, → HallAI or AthenaHQ may suit better.
• However, if you’re an agency handling multiple clients, → ScrunchAI or Athenahq provides scalable solutions.
• If budget is your primary concern: → AI Rank Checker’s pay-as-you-go pricing lets you avoid overpaying for unused capacity.

Transparency Matters

The AI search landscape is still young, but it’s moving fast. Businesses that adapt early and monitor their AI search visibility will have a real competitive edge.

Each of the six AI rank tracking tools above has its strengths:

• HallAI and AthenaHQ shine in enterprise environments.
• PEEC AI and Profound offer solid mid-tier solutions.
• ScrunchAI is strong for agencies that want deep keyword intelligence.

But if your business is looking for affordability, transparency, and multi-engine coverage without large monthly fees, then AI Rank Checker (airankchecker.net) stands out as the most cost-efficient and flexible option in 2025.

In the new era of AI-driven search, visibility isn’t about page one anymore; it’s about being in the answer.