Empowering Cricketing Excellence: Birla Tyres Announces Official Partnership with Asia Cup 2025

Kolkata, India – September 10, 2025 — Birla Tyres, the Indian native brand in the OTR, bias, and heavy commercial tyre industry, proudly comes forth as the official tyre partner of the DP World Asia Cup, 2025. The Asia Cup is one of the livewire contests that cricketing fans across the globe eagerly wait for. 

Asian cricket has always been an epicentre for the sport at a global level. While arch batters like Shubman Gill (Ind) and Babar Azam (Pak) adorn the top spots in ICC rankings, Ibrahim Zadran (Afg) and Kusal Mendis (Srl) have prime responsibilities to make this Asia Cup count for their teams. 

Such a stage unfurls from Sept 9th, and you will witness arch enmity between the feisty cricketing sides till the 28th of the month. The top eight cricket-playing countries got the opportunity to participate in this epic tournament: India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, Oman, Hong Kong, and the UAE. This year, the 17th edition of the Asia Cup returned to the T20 format. 

To measure the range of popularity of this tournament, here are some stats. The last encounter between India and Pakistan drew 26 million watch minutes. This time, broadcasters expect the tenure to become two-fold. 

How Birla Tyres Fits in?

For Birla Tyres, this sponsorship is a great opportunity to drive higher brand recall and sales in the South Asian and Middle Eastern markets. But how does the tyre manufacturer from India make the tournament count?

Notably, Birla Tyres make products popular for their durability, innovation, and high performance. That’s how Birla Tyres resonates with the highly competitive spirit of the ongoing tournament. Azmatullah Omerzai set the tone with sporadic batting on behalf of Afghanistan. Today, India will wait in anticipation as the nation resumes its T-20 tournament journey under a new captain. 

Birla Tyres will be there to celebrate the sporadic cricket played by the stars of the game. Meanwhile, the brand will leverage the tyre maker’s position as an emerging Asian brand across broadcast anchorings, match coverage, and advertisements. 

The official collaboration is expected to catalyze the growth of Birla Tyres in primary segments, including OTR, truck, and bus tires, as well as radial tyres. The official statement of Mr. Anurag Choudhury, CMD & CEO of Himadri Speciality Chemical Ltd, affirms that Birla is counting a lot of this top-tier cricket saga:

“Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for us at Birla Tyres. Cricket is more than a game; it is an emotion uniting millions.”Expanding on his view, Dr. C.N. Mahesari, the CEO of Dalmia Bharat refractopries said that “Through this partnership, we look forward to deepening our bond with the cricket fans across the globe, while highlighting our values of resilience, trust and performance.”

Commercial Impact and Market Reach 

The massive viewership of the Asia Cup offers an unparalleled exposure to Birla Tyres. Viewership is going to cross the 100 million mark for marquee matches like India vs Pakistan on 14th September. But how is the sponsorship going to ensure brand recall? 

The official partnership guarantees on-ground branding, broadcast mentions, and social media activations, as well as digital campaigns at scale. These chronic exposures will place Birla Tyres in the same tier as other globally known sponsors of the event. 

Looking Forward

As the DP World Asia Cup 2025 unfolds, Birla Tyres stands resolved to create a lasting impression. The CEO wants cricketing fans to take away a lasting memory of the brand. If you are interested in Birla Tyres or their astonishing journey so far, visit the website now! 

Media Contact:
Birla Tyres Corporate Communications
Email: info@birlatyre.com