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Researchers recently discovered that adding pertinent quotes, statistics, and citations boosts content visibility in generative engines by as much as 40%.
The discovery comes from a study called Generative Engine Optimization, or GEO. Researchers from Princeton, Georgia Tech, IIT Delhi, and The Allen Institute of AI wrote it.
GEO stands for “generative engine optimization.” In the paper, GEO is defined as:
A new paradigm that operates within a black-box optimization framework by defining and optimizing VIS metrics to help content creators make their content more visible in Generative Engine responses. In this new paradigm, we present GEO-bench, a benchmark of various queries in different domains across sources necessary to answer these queries.
Over 10,000 search queries on something that “closely resembles the design of BingChat” were used to test nine optimization strategies:
The collection of search query data originated with Perplexity, Microsoft Bing, and Google. Plus, GPT-4, AI Discover, and other sources.
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Mashum Mollah is the feature writer of SEM and an SEO Analyst at iDream Agency. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of SMM.
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