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Google AdSense is changing how a few ad extension settings function for the search manners for AdSense for Google search. These changes took place on June 23, 2022.
To break it down, we can say Google has changed some of its extension settings for search ads. It means Search ads will also have ad extensions providing additional information like click-to-call, contact details, and site links.
These ad extension settings changes of Google search style include the following:
Types Of Extension | Former Extension Settings | Current Settings After June 23, 2022, |
App Store links | Media links | Visual formats |
Phone call links | Media links | Additional information |
All other extension settings | Unchanged |
According to Google, this change will enhance the alignment of the existing extension types and their gradual evolvement. The organization also added that the changes will support the arrival of upcoming extension types to search ads.
These changes will enhance the already existing beneficial aspects of ad extensions. For example,
You can utilize these updated extension settings in your search style to customize the extension. Turning on these extensions will improve the revenue performance.
Check the following points out to get a guide on how you can customize these settings:
Visual formats: If you turn this on, your ads will appear with image extensions. It will positively impact your credibility.
Additional information: Turning this setting on will enable your ads to show price information and special highlights in your search style. It will eventually provide more details to your viewers.
Site links: You can turn this on if you want your site links to appear in the search style of your AdSense. Why not offer your audience more info with these ad extension settings?
Moreover, you can utilize the new ad extensions by reviewing your extension setting and aligning your preference with your choice. Stay tuned with us to get further updates like this in the future.
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Mashum Mollah is the feature writer of SEM and an SEO Analyst at iDream Agency. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of SMM.
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