Insta Stories should be a primary part of any business’s social media strategy. In fact, Instagram stories that brands and businesses publish get more views than stories from regular profiles, as Instagram points out.

Through Instagram story marketing, you can easily promote products, tools, or any messages you might want to share with your audience while keeping Instagram engagement high. Creating stories for your business can be a fun activity with many benefits. You can share as much as you want throughout the day — with as much creativity as possible.

In this article, you’ll find out why you should make Instagram Stories a main part of your business’s social media strategy.

What Are Insta Stories?

You probably don’t need us to tell you what Insta Stories are. After all, these vertical, disappearing-after-24-hours photos and videos have become a ubiquitous part of the Instagram landscape since 2016.

While this format was initially made popular by Snapchat, this “new feature” quickly took on a life of its own, and Stories have gone on to become one of the most beloved features on the social media platform. Plus, as a user, you can also learn how to see who saved your Instagram post and stories to see them later as well!

In Instagram’s own words, “with Stories, you can share photos and videos that disappear from your profile, Feed, and messages after 24 hours, unless you add them to your profile as story highlights.”

How To Post Insta Stories?

How To Post Insta Stories

If you wish to learn how to post Insta stories, then you have come to the right place. If you wish to post an Instagram story, follow the steps below:

  1. Click the + icon within the Instagram app (next to the heart icon) to get started.
  2. Choose Story from the menu.
  3. Click on Camera if you want to take a photo or a video. Hold the white circle down for a video or click once for a photo. To take a selfie, flip the camera.
  4. Alternatively, select the photo or video from your camera roll that you want to use in your Story.
  5. You can also add stickers, hashtags, and other interactive features to your Insta Stories!

Why Should You Use Insta Stories For Marketing?

There are various reasons why your business should have an Instagram account and post Insta stories. The primary reasons for doing so are:

1. Improve Brand Visibility

Improve Brand Visibility

One of the primary purposes of posting Insta stories is to improve your brand visibility. Ever since stories on Instagram have become one of the most viewed content on Instagram, influencers and businesses have been using it to increase their reach.

Statistics have revealed that almost one-third of all Instagram stories are posted by businesses. Plus, stories are used by over 500 million users on a daily basis!

Therefore, it can reach millions of views when businesses use it to promote their products and services. In addition, whenever you post an Instagram story, your Instagram followers will immediately be notified of them, alongside your story appearing on their feed as well.

Therefore, views and reach are guaranteed, along with better chances of getting new leads as well! So start planning a good Instagram branding plan to get started!

2. Better Audience Engagement And Interaction

Better Audience Engagement And Interaction

Since Insta stories have become the most viewed form of content on Instagram, viewers are more likely to share them and engage with the posts. Users are likelier to comment on these stories, allowing your business to interact with them directly.

In addition, it has been seen that if you post stories on a daily basis, your follower retention rate increases by 70%. Retaining your followers and gaining new ones should be a priority of all businesses. Plus, it reduces the chances of your followers learning how to unmute Insta stories!

3. Increase Website Traffic

Increase Website Traffic

Did you know that you can embed links in your Insta stories? You can do this with the help of link stickers. When you do so, viewers can simply click on the link and be redirected to your website. Therefore, it’s a good practice to embed your ecommerce business website links in your Instagram stories.

4. Run Insta Stories Ads

Run Insta Stories Ads

One of the most profitable ways to use Instagram is to activate the use of ads in Insta stories. If you scroll through Insta stories, you will be presented with ads that will pop up from time to time between stories. 

Using this feature, you can run your own Instagram story ads that your followers and others will get to see. If you can make them catchy, they will click on them and visit your website to make purchases!

Best Tips For Using Insta Stories For Marketing

If you wish to get the most bang for your buck by posting Insta stories, here are some tried and tested Instagram hacks for business and social media experts:

1. Create A Consistent Visual Branding Strategy

One of the most important elements of digital marketing is formulating your visual branding strategy. This refers to all the visual choices and selections made for your business. For the best value, set one visual branding strategy and keep it consistent across all your stories and Instagram posts.

Here, various visual elements of your business, like colors used, logos, overall design style (formal or informal), fonts, pictures, etc, should follow a specific style, which is preferred as your brand image.

2. Schedule Your Posts For Consistency

When posting Insta stories, it’s best to do it consistently on a regular basis. If you do it only occasionally, viewers will lose interest in your page. Therefore, frequent stories and posts will make your business more digitally visible.

Here, it’s best to have a fixed schedule for posting. Typically, you should be posting two to three stories per day. The best times to do so are in the morning and early evening.


To make your Insta Stories more fun and interactive, you can use fun features like stickers, hashtags, polls, gifs, link swipe-ups, music, and more. You can also put filters to work to make your visuals pop in true Instagram fashion.

More Resources:


Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

View all Posts

Leave a Reply

Your email address will not be published. Required fields are marked *