Business Intelligence (BI) data has become one of the requested forms of data that businesses need. It helps the management to make the right decisions regarding their strategies and operations. In this regard, Google’s Looker Studio Pro is the best BI app that businesses should use in 2023 and beyond.

But are you using this app as a business owner? Or do you not know how to use it and what benefits you can reap by doing so? If that’s the case, then you are in the right place.

Read this post till the end to learn how to use Looker Studio Pro and what benefits you gain by doing so!

Why Use Looker Studio Pro?

The various benefits and features of Google’s Looker Studio Pro that make it a compelling choice for gathering and operating with business intelligence data are:

1. Robust Data Exploration

Looker Studio Pro enables users to delve deep into their data, exploring complex datasets to uncover valuable insights. The platform offers a user-friendly interface that allows for intuitive exploration, allowing users to slice and dice data, apply filters, and drill down into specific details. 

This makes it the perfect tool for SEO consultants and SEO freelancers using an SEO API in tandem!

2. Interactive Visualizations

Interactive Visualizations

Visualizations are a powerful tool for understanding complex data. Looker Studio Pro offers a wide array of visualization options, from charts and graphs to heat maps and maps. These interactive visualizations make it easier to communicate insights, trends, and patterns within the data, enhancing data-driven decision-making.

3. Customization And Branding

Looker Studio Pro provides the ability to customize and brand your data visualizations and dashboards to align with your organization’s branding guidelines. This not only enhances the visual appeal but also creates a consistent and professional representation of your analytical intelligence.

4. Collaborative Environment

Collaboration is crucial in any data-driven organization. Looker Studio Pro offers collaborative features that allow teams to share insights, collaborate on dashboards, and provide comments within the platform. This fosters better communication and alignment across departments and teams.

5. Real-Time Data

Looker Studio Pro ensures that you’re working with the most up-to-date information. It integrates with various data sources, enabling real-time data connectivity. This means you can make decisions based on the latest data, staying ahead in a rapidly changing business environment.

This is highly beneficial for ecommerce website development since you get real-time data on various website metrics. Plus, having a GA4 certification will make this even easier!

6. Data Security

Data security is a top priority for any organization. Looker Studio Pro offers robust security features, including user authentication, role-based access controls, and encryption. This ensures that sensitive data remains protected and accessible only to authorized users.

7. Scalability


As your organization grows and your data analytics needs expand, Looker Studio Pro scales with you. The platform can handle large volumes of data and users without compromising performance, ensuring that you can continue to extract insights from your data as your business evolves.

8. Seamless Integration

Looker Studio Pro integrates seamlessly with various data sources, databases, and business applications. This means you can pull in data from different systems and create comprehensive, unified insights that provide a holistic view of your business operations.

9. Enhanced Decision-Making

Enhanced Decision-Making

Ultimately, Looker Studio Pro empowers organizations to make data-driven decisions. By providing a comprehensive, intuitive, and interactive platform for exploring data, the platform equips users with the insights they need to make informed choices that drive business growth and success.

10. Cost-Efficiency

While Looker Studio Pro offers advanced features, it is designed to be cost-efficient. Its capabilities help optimize data analytics processes, leading to better resource utilization and cost savings in the long run. This is why many white label SEO firms use this tool.

How To Use Looker Studio Pro? Step-By-Step Guide

Here’s a detailed step-by-step guide on how to use Looker Studio Pro:

Step 1: Access Looker Studio Pro

First, you need to access Looker Studio Pro. Here’s how you do so:

  1. Open your web browser and navigate to the Looker Studio Pro login page.
  2. Enter your credentials (username and password) to log in to your Looker Studio Pro account.

Step 2: Navigate And Get Used To The Interface

Navigate And Get Used To The Interface

After you access Looker Studio Pro, you must learn its layout for easier accessibility. Here’s how you do so:

  1. Once logged in, you’ll be directed to the Looker Studio Pro dashboard.
  2. Familiarize yourself with the navigation menus, tabs, and options available on the dashboard.

Step 3: Connect To Data

After you get used to the interface, especially its intuitive dashboard, here’s what you need to do next:

  1. Click on the “Data” or “Connect” option on the dashboard to start connecting to your data sources.
  2. Choose the type of data source you want to connect to (e.g., database, cloud storage).
  3. Provide the necessary connection details, including server address, database name, credentials, and any other required information.
  4. Test the connection to ensure it’s successful.

Step 4: Create Data Models

After you connect to data, follow these steps to create data models in Looker Studio Pro:

  1. Once connected to a data source, navigate to the “Model” or “Data Models” section.
  2. Use LookML (Looker Modeling Language) to define the structure of your data model.
  3. Specify dimensions, measures, relationships between tables, and any necessary calculations.

Step 5: Build Queries

Build Queries

Now that you have created your data model, it’s time to build a query in Looker Studio Pro! Follow these steps to do so:

  1. Head to the “Explore” or “Query” section to start building queries based on your data model.
  2. Choose the appropriate data model you’ve created.
  3. Select the dimensions and measures you want to include in your query.
  4. Apply filters to narrow down the data you’re interested in.
  5. Construct your query using Looker’s SQL-like syntax.

Step 6: Explore All Available Data

The query you create will generate the Looker BI data that you need. Now, you only need to explore them by following these steps:

  1. Execute your query and view the results presented in a table or dataset.
  2. Explore the data by clicking on specific dimensions, applying additional filters, and sorting columns.
  3. Observe the data patterns and trends that emerge.

Step 7: Visualize Your Data

Visualize Your Data

To visualize all the data available to you, follow these steps:

  1. To visualize your data, navigate to the “Visualization” or “Charts” section.
  2. Select the type of visualization you want to create (e.g., bar chart, line chart, pie chart).
  3. Choose the dimensions and measures to plot on the visualization.
  4. Customize the visualization’s appearance, such as labels, colors, and axes.

Step 8: Creating Dashboards

Creating Dashboards

After you visualize your data, it’s time to create your dashboard. Here’s what you need to do:

  1. Go to the “Dashboards” or “Dashboard Creation” section.
  2. Add visualizations to the dashboard by selecting them from your saved queries.
  3. Arrange and resize visualizations to create an informative layout.
  4. Include titles, descriptions, and explanatory text to provide context.

Step 9: Collaboration And Sharing

The main reason we created a Looker Studio Pro dashboard was to make the BI data shareable with others. Therefore, after creating the dashboard, follow these steps to share it with your collaborators:

  1. Share your insights with colleagues and stakeholders by navigating to the “Share” or “Collaborate” section.
  2. Generate a shareable link or email the dashboard directly to recipients.
  3. Utilize the app’s commenting features to add notes, comments, and annotations to specific data points.

Step 10: Data Refresh And Automation

Finally, it is time to refresh the data periodically and automate its updates and notifications. Here are the steps you must follow to do so:

  1. First, ensure that your data is up-to-date by setting up automated data refresh schedules.
  2. Configure how frequently you want the data to be refreshed (e.g., daily or weekly).
  3. Set up alerts to notify you if data refreshes encounter any issues.


Congratulations! You’ve successfully learned how to use Looker Studio Pro! Remember, practice and exploration will help you become more proficient in harnessing the power of data insights using this versatile platform. Keep this in mind and see how it affects your business decision-making skills!

If you have any queries regarding the use of this app, let me know in the comments below!

More Resources:


Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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