• Meta will soon launch a few new AI tools that will greatly help Meta advertisers.
  • These AI tools are currently being tested by a group of testers whose feedback is being carefully considered.
  • Some of its features include Background Generation, Image Expansion, and Text Variations.

In order to strengthen and simplify the marketing efforts of advertisers, Meta has begun rolling out various AI-powered features. These features will allow advertisers to use the power of AI to simplify their advertising process and make it better than ever.

The test results have been positive so far, where advertisers claim that the time taken to create ads has been reduced by roughly four to five hours. 

Meta’s New AI Advertising Tools

The various new Meta AI advertising features and tools that advertisers will be able to use are:

1. Background Generation: Since ads should be visually attractive to engage your audience in the best way possible, you will now be able to use the AI Background Generation feature to create multiple variations of great background visuals for your ad automatically. All you need to do is just pick one that meets your brand image and get started!

2. Image Expansion: Every Meta social media platform – Facebook, Instagram, Threads, WhatsApp, etc. – has different picture formats for the ads. Now, you can simply use the AI Image Expansion tool to automatically adjust image sizes and resolutions according to the platform and ad type.

3. Text Variations: Using the right captions in your ads is very crucial for advertisers. Therefore, you can now use the AI Text Variation feature to create multiple captions for your ad from a basic input.

There are some other features as well that Metas has not revealed so far. I will post about them when the information gets out, so stay tuned!

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Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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