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In order to strengthen and simplify the marketing efforts of advertisers, Meta has begun rolling out various AI-powered features. These features will allow advertisers to use the power of AI to simplify their advertising process and make it better than ever.
The test results have been positive so far, where advertisers claim that the time taken to create ads has been reduced by roughly four to five hours.
The various new Meta AI advertising features and tools that advertisers will be able to use are:
1. Background Generation: Since ads should be visually attractive to engage your audience in the best way possible, you will now be able to use the AI Background Generation feature to create multiple variations of great background visuals for your ad automatically. All you need to do is just pick one that meets your brand image and get started!
2. Image Expansion: Every Meta social media platform – Facebook, Instagram, Threads, WhatsApp, etc. – has different picture formats for the ads. Now, you can simply use the AI Image Expansion tool to automatically adjust image sizes and resolutions according to the platform and ad type.
3. Text Variations: Using the right captions in your ads is very crucial for advertisers. Therefore, you can now use the AI Text Variation feature to create multiple captions for your ad from a basic input.
There are some other features as well that Metas has not revealed so far. I will post about them when the information gets out, so stay tuned!
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Mashum Mollah is the feature writer of SEM and an SEO Analyst at iDream Agency. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of SMM.
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