In the SEO world, there are a lot of practices that go in and out of fashion. What worked five years ago might not work today, and what works today might not work tomorrow.

Because SEO is constantly evolving, it can be tough to keep up with the latest trends – but if you want your website to rank high on search engines, it’s important to stay up-to-date.

In this blog post, we’ll share some SEO practices that you should avoid in 2022.

Read on if you want to stay ahead of the curve!

Top Five SEO Practices You Should Avoid in 2022:

Best SEO Parctices

1. Not Learning About Metrics

One of the first SEO practices you should avoid in 2022 is ignoring learning about the various metrics related to search engine optimization.

There are many metrics related to search engine optimization, and understanding these metrics and having the ability to evaluate how all of these metrics are working together will allow you to make the necessary changes.

A prime example would be choosing a website to guest post on. As Cozab explains in their article, some websites, which are called guest post farms, boast a high amount of traffic.

However, upon closer inspection, the actual traffic is not very usable. This means that paying to guest post on these sites is a waste of time and money.

2. Stuffing Keywords in Content

Another search engine optimization practice you should avoid at all costs would be stuffing as many keywords as possible in your content.

This approach was very popular back in the day, especially when search engine optimization was still getting started. Unfortunately, there is still the thought that having as many keywords as possible will increase your rankings.

In 2022, this is simply not true. Search engines have become very sophisticated in terms of how they rank websites. This doesn’t mean you should not use keywords at all, though; they are still quite helpful. It just means you risk facing penalties for overusing keywords in your content.

3. No Mobile Support

As we move further towards the future, mobile usage is increasing yearly. This is something that search engines like Google have paid close attention to, which is why they actually crawl the mobile version of a website before they crawl the actual website itself.

As such, one search engine optimization practice that you should avoid would be only focusing on the desktop version of your website. This isn’t a trend, and there are a lot of statistics that support the claim.

For example, more than half of the search traffic for 2016 was made using mobile devices, and that number has climbed yearly. More importantly, more than 50% of people who have searched for a business using their mobile phones will likely visit within the next three days.

4. Slow Site Speed

Of all the SEO practices that you should be avoiding in 2022, ignoring the state of your actual website in terms of performance is definitely one that you should be avoiding. Did you know that over 60% of users will leave a website if it does not load within three seconds?

In addition to losing out on potential customers, you might also reduce your ranking if your website speed is slow. The good news is that there are many things you can do to improve the site’s speed. For instance, you could optimize the images you use or reduce the size of the fonts.

5. Not Having an SSL Encryption

Finally, the last search engine optimization practice you should avoid in 2022 is not using SSL encryption for your website. In case you are unaware, there are HTTP and HTTPS. If your website is using an HTTP URL, you could face a reduction in your rankings.

This is because Google will flag your website as insecure or weak. So, ensure you are using HTTPS. Sites that use SSL encryption are not only safer but also signal to.

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Arnab Dey

Arnab is a passionate blogger. He shares sentient blogs on topics like social media trends, current affairs, business, lifestyle, health, etc. To get more of his contributions, follow Search Engine Magazine.

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