Google Reviews Update – What New Reviews System Changes Did We Get?
Dec 11, 2023
Parasite SEO as a third party content is receiving quite the limelight lately. Especially when Google Search Liaison Danny Sullivan is talking about the matter with the Google’s Search team.
However, Google claims not to use the term within their internal team. When asked about the term Parasite SEO at Mastodon, he replied, “We do not use that term internally. Although, I was referencing its use by external teams.” (Source)
He described the term as a site getting hacked for any SEO purpose. Even being a misnomer, for a while, you will be unable to optimize the website without harming it.
One might hack another website as a form of piggyback SEO. This means without optimizing their own website, it can harm others. While the site causing the harm doesn’t have any liability.
Since the concept of parasite SEO, i.e., publishing your content on a larger platform for increasing your audience, is helpful for some, Google refrains from using it.
One should note that not every parasite SEO is about hacking into a website. Some big platforms open their channels for smaller channels. The primary cause is money which can benefit both parties.
This is when third-party publishing does most of the task, and the other platform offers a space in exchange for a few dollars.
However, Google does provide some warnings to third parties to ensure the content matches the website persona and provides helpful information. Or else the SERP won’t index the content.