As of now, TikTok has over one billion active users, not falling too behind from YouTube and Facebook. For this reason, you may even see that many marketing brands will want to establish a presence on TikTok, especially when they are doing video marketing.
Furthermore, in this article, we will show you the seven steps you can take to create a TikTok social strategy!
- 1 Why Is TikTok Becoming A Trending Business Social Platform?
- 2 7 Steps To Creating A TikTok Social Strategy
- 3 Wrapping It Up
Why Is TikTok Becoming A Trending Business Social Platform?
Depending on what kind of product or service you have to offer, TikTok is widely used by the younger generation. In fact, 60% of TikTok users are Gen Z users (1997- present) and seek to receive more of their news through social media platforms.
Along with people older than them, these youngsters spend at least 52 minutes a day on TikTok. This is why businesses are setting up social strategies because most of their followers will be engaged and even recommended by TikTok influencers themselves.
7 Steps To Creating A TikTok Social Strategy
1. Set Up A TikTok Account For Business
Only last year, TikTok started to combine business accounts and creator accounts into one. Before that, there was a separation between creators and business accounts, similar to what you would see on Instagram.
However, TikTok found out that these two accounts are identical and combined both of them into one, making an overall business account.
With a business account, you can add much more information to your profile and get access to daily analytics. If you don’t know how to set up a TikTok social strategy, TikTok business account, then here are the following steps to do so:
- Go to your account’s profile page, and tap on the far right end corner
- After, go to “manage account.”
- At the near bottom, click on “Switch to Business Account.”
- Now, you will get some questions from TikTok about which category you belong to. Choose the ones that best fit your industry, then add your website and email. That’s about it!
You may be asking yourself how to grow on TikTok; well, it is all about using trending hashtags. Similar to almost every social media channel, hashtags are essential to use so more people can find you.
For example, if you are in the marketing industry, you need to see which hashtags get the most views. Whenever you write down a hashtag, similar ones will be recommended to you also.
You want to find a balance of how many hashtags to use and avoid using too many hashtags with billions of views because your post will definitely not stand out and get lost in the many other posts using that hashtag.
Overall, hashtags are great for helping you in:
- Reaching a wider audience
- Getting more followers
- Identifying who your competitors are
3. Make Interesting Videos And Clear Descriptions
The maximum limit of a TikTok video is about 60 seconds. That isn’t a lot of time to get your message across, especially if you are trying to educate your viewers. Try to think of something catchy, and that won’t make your readers skip your video. Even if you are trying to sell something, don’t make yourself look boring.
Don’t forget that someone may be in public or watching your video with no sound. In order to help solve this problem, you can try including Happy Scribe’s video subtitles in your videos.
Additionally, you will also want to include a clear description of what your videos are all about. This helps inform your audience what they are supposed to expect from you before even watching the video. Writing a good, short, and clear description can directly affect your SEO, which is important for reaching a wider audience.
4. Use TikTok Effects
It can sometimes be challenging to stand out from the rest on TikTok because millions of videos on TikTok are being produced each day. In fact, more than one billion videos get viewed on TikTok every single day!
To help you stand out, TikTok offers many different effects to help you. You can find these effects under the “effects” tab, which gives you many different categories.
Alternatively, you can try using design tools to use some visuals in your videos. Many tend to use Canva as a design tool for their videos, but in fact, there are many other Canva alternatives, such as Piktochart, Snappa, and much more.
5. Include TikTok Influencers Within Your Campaign
There are many TikTok influencers, and most of them have a good amount of followers that are consistently following their content. Also, influencers have many loyal fans out there who influence their customers’ purchase decisions and the kind of content they follow.
In other words, TikTok has created a platform filled with influencers ready to help you. These are precisely the type of people you want to help you when setting up a campaign on TikTok because they know their industries so well and even their followers.
TikTok influencers will most likely charge you for their services, but we cannot give you the correct average price recommendation since all of them charge differently. Although, usually, these prices might range anywhere from $5 to even over $25,000 if you start dealing with celebrity influencers.
There are different platforms you can use to find TikTok influencers that will help you with your social strategy, and here are some of them:
- Aspire IQ
- Grin, and many more
On Tiktok, you can find macro, mid-tier, and micro-influencers. Although, it is always best to go with micro-influencers who will help you. Over the years, many people are finding that micro-influencers actually help them more in their social strategy.
You may ask why?
Even though macro-influencers may have more followers, it doesn’t mean they will have more engaged followers.
6. Use TikTok Ads
Just like the other many social media platforms out there, TikTok earns revenue from allowing brands to advertise on their platform. Before you start using TikTok ads, you should follow the other steps we mentioned and be sure you know what TikTok is all about.
When setting up your social strategy, you should clearly define your objectives of what your ads will try to achieve. In short, you should know what kind of outcome you are expecting from the ad campaign.
Although, you can also consider some alternatives TikTok offers for ad products:
- Brand takeover
- In-feedback ads
- Brande hashtag challenge
- Top view ads and more
On top of that, make your ads attractive and personalized. Avoid setting up ads before you have learned how to use the platform well, and continue setting up once you have mastered the other above mentioned steps!
7. Include User Generated Content
Since TikTok is known as the Gen Z platform, there’s one thing these youngsters want- the need to be involved.
Traditional marketing methods of delivering a sales letter or ad won’t really work on them. They already have seen too many ads, and this is not what they want. In short, when they know that you don’t care about their contribution, they might unfollow you at some point in time.
Including user-generated content in your TikTok social strategy is vital to show that you are interested in their contribution. So, including their stories will make you stand out from the rest as not every TikTok business does this. Additionally, this affects long-term relationships with your customers and makes things interesting for them and you.
Wrapping It Up
Well, that’s about all for this article. Hopefully, you have a clear idea of creating a social strategy and what to include in it. Remember that TikTok needs some time to get used to and that you can’t expect your social strategy to be successful from day one.
This article tries to show you the most important things to include in your social strategy and how it will impact the way you operate on TikTok. If there’s a particular step that caught your attention, carefully go through it, and try to take advantage of it to carry out a successful strategy.
Use the resources, technical, and financial you have to do what you can to improve your TikTok social strategy.
Get your audience involved, make interesting content, don’t try to look like a business person but rather a friend to your audience, and believe us that you will be on a path to greatness.