Question: What report compares metrics based on user acquisition date over a series of weeks?

  • Custom Filter
  • Custom Metric
  • Event Tracking
  • Custom Dimension

Answer: Custom Dimensions.

Here is another Google Analytics personal test questions and its answer. If you want to pass the Google Analysis individual qualification exam, then you need to be able to answer similar questions like the one answered here.

Although the answer to the question raised in this topic here is answered, you may need an explanation of the same. Go through this article below to get a complete explanation of the question and the answer mentioned here.

Explained: What Report Compares Metrics Based On User Acquisition Date Over A Series Of Weeks?

Through Cohort analysis, you can understand the behavior of different component user groups apart from the user population as a whole. Examples of how cohort analysis can be used include how you can see the behavior and the performance of the individual user.

However, if you want to know a little more about cohort and cohort analysis, you need to follow the sections below.

Read More: What Channel Is Not Included In The Default Channels Report?

What are Cohorts?

The cohort is a process of grouping people together based on the date starting from their first appearance on a particular website. For example, if a visitor visits a particular website on the date of 25th April, they are part of the 25th April’s Cohort, the cohort of the month of April, and the fourth week of April.

This will make the visitor part of different cohorts in the month of April. The cohort starts when the website first acquires the visitor. However, you will not become part of the cohort for the month of May.

What Is Cohort Analysis?

What Is Cohort Analysis

Cohort analysis allows marketers and businesses to analyze the behaviors of their customers by looking at them as different groups of people. It helps analyze how the behaviors of different people differ over time.

When a marketer sends an email to 100 audiences, only a few of them purchase on day 1. Another few of them were purchased on day 2 and day 3, respectively. But when the email is sent to 100 audiences weeks later, some of them buy on day 0. Through cohort analysis, you can analyze these people based on how and when they were acquired. It also helps determine how their opinions and their behaviors change over time.

You can gain different insights, such as – the first email might help you gain better conversions. But the audience purchasing in the second week may have a higher chance of retention.

You will gain insights on different metrics such as – retention, engagement, acquisition, response to trends and marketing, etc.

What Is Cohort Analysis Good For?

As you may have already understood, cohort analysis has a huge effect on customer engagement, retention, and various other aspects. However, this analytic technique has a far-reaching effect on your digital marketing campaigns.

Brick-and-mortar stores change, and so do the websites. If you are doing things right, these changes might occur more often than usual. These changes also affect the user’s behavior on your website. Using cohort analysis, you can track and isolate the effect the change in your website had on the users.

I have listed different factors here so that you can identify what might change the user behavior on the website.

  • Target audience
  • Channels
  • Ad Content
  • Website redesigns
  • Campaigns/experiments
  • New service offerings & product lines
  • Sales, promotion campaigns, and discounts

Limitations Of Google Analytics Cohort Analysis

Theoretically, cohort analysis is beneficial. However, it is not without its limitations. There are many limitations of cohort analysis on Google Analytics. Here are some of the limitations of their practices –

Firstly, your cohorts can be grouped based on any characteristics that your audiences share. But the cohort analysis report on Google Analysis can only define cohorts using their acquisition dates.

Secondly, Google Analytics nowadays allows users a feature to track returning users and user retention. As an example, if a user visits a business website, it will be able to recognize and register the user when they visit the website again.

However, there are some cases in terms of which Google Analytics will be unable to track the user’s return to your website. Here are some of those cases –

  • Clearing browser cookies
  • Visiting the site while in incognito mode
  • Visiting the site using a different device or browser

Thirdly and lastly, there are anomalies with confounding variables. We have already discussed this before, and according to that, it is helpful to overlay your cohort metrics using a marketing calendar to view how metrics change with different marketing activities.

Read More: What Feature Must Be Enabled To Use Multi-Channel Funnels?

Frequently Asked Questions 

Before we conlcude, here are answers to the frequently asked question by audiences.

1. What problems can companies have when dealing with data on getting new users? 

Problems might be keeping user information safe, correctly giving credit to where the users come from and always knowing new trends in online marketing. This means businesses have to change things up so they’re not left behind.

2. How does information about getting new users help in marketing plans? 

Data about getting users helps marketing plans. It shows where useful people come from, lets you use budget money wisely and makes businesses change their campaigns for big effect.

3. Can the data about getting new users help make customers stay longer? 

Yes, looking at user getting information helps find out what makes some users more likely to stay longer. This allows companies to improve keeping their customers happy tactics.

4. How does user experience affect data from getting new users? 

When people have good experiences with a product or service, they are more likely to use it and share it with others. This makes the firm gain more users successfully.

Bottom Line

Until recently, it was a tricky task to do cohort analysis on Google Analytics. The process consisted of setting a custom dimension with the acquisition date of the user.

According to this process, we can say that the answer ‘custom dimension’ is the right answer for the question raised here.

I hope that this article was helpful. However, if you have any additional queries, you can let us know through the comment section.

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Shahnawaz Alam

Shahnawaz is a passionate and professional Content writer. He loves to read, write, draw and share his knowledge in different niches like Technology, Cryptocurrency, Travel, Social Media, Social Media Marketing, and Healthcare.

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