Are you a digital marketer? Do you want to track the most favorable metrics?   

Well, Google Analytics is the solution you need if you say Yes!   

Many of you query which kinds of hits does google analytics track?   

Before going deep into it, let’s understand how Google Analytics’ hit metrics work.  

It can track around 200 metrics. Certainly, Google Analytics can accumulate swathes of data received as hits. It sorts 200 metrics from the data collected.   

However, we are not concerned about all data received as hits.   

We want to focus on which kinds of hits does Google Analytics track?  

Hits – the building blocks of Google Analytics

Hits – the building blocks of Google Analytics

Suppose you used Google Analytics to create an engagement report for your site and compare the revenue on your site vs. others’ sites.   

Now, Google Analytics will pack and send bits of data from your user transactions to their servers.   

These data packets are hits in Google Analytics.  

Let’s look at the steps for collecting and processing hits.   

Step 1: At first, the collected data is synced according to a range of parameters, attached with a request gateway. A GIF represents the request path.  

Step 2: Then the collected data reaches the servers of Google Analytics  

Step 3: After that, Google Analytics processes the data  

Step 4: Finally, you can witness the data in your reports  

Understanding Google Analytics hits – what does it mean for users?

In layman’s terms, we may see a Google Analytics hit as a page view. Though, it’s not as simple as that. In other words, any random interaction sends a data packet to the central servers of Google Analytics.

Still got no grip on it?

Still searching which kinds of hits does google analytics track?

We’ll come to that. But let’s learn how the best Google Analytics hits can help you.  

Let’s consider some instances. Suppose you received user-level hits. The hits might include specimens like tracking types of user actions.

We may have session-level hits also.

How do session-level hits help us?

It alerts us when there is a visit to our sites. We may also learn how long the user stayed on our sites.

The Page View hits are a familiar session-level hit that lets you do all this stuff.

Wait! There are other types as well.

After user and session level hits, we also have Event Hits.

They track actions like clicking on an option or watching a video. You may also call user actions like ‘likes’ and ‘shares’ as Hits on Google Analytics.  They are called E-Commerce Hits.

The last one on the list is Exception Hits. All data regarding site errors and site crashes are counted as Exception Hits.

Detailed analysis of most tracked hits

Detailed analysis of most tracked hits

You can unveil various user behavior niches by creating a mix of the most popular hits.

Pageview Hits – your chance to content insights

Most people search which kinds of hits does google analytics track? But they are actually looking for Pageview Hits in detail.

I believe that there is no second-best option for tracking website performance.   

In other terms, PageView hits are based on some of the most fundamental data packets collected by the central servers of Google Analytics.   

Experts also agree with the same. According to them, you can easily understand how users interact with your site’s content through PageView Hits.   

How does Pageview Hits work?

No doubt, you are keen to find the part that talks about the user advantage of Pageview hits.   

I can understand.   

Well, Pageview hits are recorded whenever a user uses their IP or sever data to load one of your website’s pages.   

It’s a simple interaction. But this simple transaction can accrue loads of data that may help you create eminent insights.   

Practical applications of Page View Hits

You may use PageView hits reports to sort the most visited products on your ecommerce site. You can then use this data to improve your business.   

For instance, you can make the top-performing product pages more visible through the metrics of the PageView hits.   

Event Hits – an assured way to measure user engagement

It’s not enough to see how many people visit your site only.   

Other user engagement metrics give meaning to marketing strategy.

How can Event Hits do that for you?  

Event Hits can understand how to fine-tune the website’s functionality.   

Basics of Event Hits

Event Hits are almost all user interactions on a site, apart from simple page loading.   

For instance, you can track button clicks, video plays/downloads, and other data, such as form submissions from Event Hits.   

But people mostly look for elaborate data when they search which kinds of hits does google analytics track?  

So, let’s see how helpful the metrics of Event Hits are.  

Metrics Utility 
Button Clicks  You can track every button clicked by a user on your website. So, you can easily tell which part of your website attracts users the most.  
Video plays/downloads You can also measure the engagement level of audiences by tracking the play, pause and parts skipped in your video section. 
Form Submissions  Your prime goal is to convert users into customers. The form submission hits can help you do that.  For example, you can track the frequency of form submission to understand how often users are converted into customers. 

Coding skills needed for Events Hits

Is it not enough to only seek which kinds of hits does google analytics track?  

Rather, you’ve got to understand how you can improve insights from Google Analytics Hits. 

For instance, Event Hit needs slight coding knowledge. Your website can return better Hits if its coding is slightly modified.  


You can add codes like ga ([category]), ga ([action]), and similar others to the site algorithm.   

Social Interaction Hits – your one-stop solution for social media analytics

Are you an emerging business?  

Is your aim to get higher social media traffic to improve sales?  

Worry not if you know how to use Social Interaction Hits.   

I’d say SI Hits are the most helpful ones if you ask- which kinds of hits does Google Analytics track?  

They are like digital beacons, capturing the minutest of social media transactions related to your site.   

It may be a simple Like, Share, Comment, or Post Hashtag.   

However, you can gain further clarity on your customers’ actions through the granular view that SI Hits offers.   

To clarify the role of SI Hits, let’s take another example.   

For instance, imagine a post embedded with social sharing buttons.   

Google Analytics captures the data as SI Hits whenever your user clicks the share button.  

Impact of Social Interaction Hits: How does it help your social media strategy?

You can shape your social media strategy by taking feeds from Social Interaction Hits.   

For instance, you can constantly update, sync, and improve your content strategy by analyzing Hits data.   

For instance, an increase in the number of shares means that audiences are more interested in your site’s content.   

FAQS – a quick guide to which kinds of hits does google analytics track?

FAQS – a quick guide to which kinds of hits does google analytics track?
What do Google Analytics Hits mean?  

Google Analytics Hits are data packets the platform collects against any user interaction. Some of the familiar hits are page views, social interactions, events, and others.   

Impact of pageview on-site content  

You can determine the most popular site pages through Pageview. Thus, you may also check if your content resonates with the audience’s preferences   

How do Screen View Hits help?  

The Screen View Hits relay users’ time spent and activities on individual screens.   

Which kinds of hits does Google Analytics track?  

Google Analytics tracks the four types of hits, which the blog discusses in detail. Look out for Pageview, Social Interaction, Events, and Screen Hits.   

Limits of Google Analytics hits

Limits of Google Analytics hits

For a standard account, Google Analytics gives a cap of 10 million hits each month. If your business can benefit from more hits, you may upgrade your MS 360 subscription.   

Therefore, you can understand how important it is to monitor your hit count.  

To do so, follow the steps below:  

Firstly, search the admin panel under the ‘Property Settings’ section. There, you will get the live count.   

Secondly, you may program notification alerts also. Therefore, you will remain updated whenever your hit limits are about to be reached.  

Wrapping up

I hope you understand which hit you need, while searching which kinds of hits does google analytics track?   

If not, read this article in detail first. Other than optimizing site performance, you can also control product performance and handle other marketing goals.   

Remember, each type of hit opens new dimensions to unique user engagements. 

Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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