Which targeting option can help you reach people who’ve previously visited your website?

The answer is Remarketing, or some people also call this Retargeting. 

Do you know there is data that shows that there is only a 2% conversion rate when it comes to online advertising and purchasing? That means 98% of visitors who show interest by clicking on those advertisements and visiting the websites ultimately do not buy anything. But what is the reason that people show interest and do not purchase anything?

There are a couple of reasons behind it. One of them can be that people want something, and when they see the product in the advertisement, they like the product, also. But, when it comes to buying that, they are confused about whether the product can fulfil their needs. So, they decide to take that product later. 

Retargeting

As I mentioned earlier, this is the time when retargeting comes. Retargeting is based on different activities like landing pages, products, or websites. The strategy is to create audiences who have visited the web page. You can make new strategies and select custom audiences for particular actions. For example, when retargeting, you can show advertisements to people for offering services and push them to buy the service or product.

The goal of retargeting is to target the audience again and increase the conversion rate. Some people get confused about other options of the question. There are other targeting or marketing like demographic targeting, device targeting, and interest category targeting. In all segments, marketers try to segment different niches and then make strategies. For example, suppose marketers know that people from A place buy more products than place B. So, they target according to the segment.

But remarketing is also a segment. The segment of the audience is already aware of the service or product and has shown interest in the specific product or products. And remarketing is a great way to re-engage people. And this is no doubt the best option to close a sale. You can track visitors and get their information through the remarketing campaign. 

Read More: 8 Most Important Ecommerce Marketing Trends To Watch

Google Ads and Remarketing

In online advertising, Google Ads is the best way to spread awareness. And the remarketing strategy is a great feature that Google Ads provides. When it comes to remarketing, the main activity is to increase conversion. Examples include subscribing to newsletters, booking accommodations, and online stores.

People who once showed interest in a product would be curious about the product for a couple of days. And there is a high chance that people will click on the remarketing ad more than any other ads. The reason is that they are already aware of your website and have a relationship with your website. So, if you want to increase the conversion rate of your website, then you must do a remarketing campaign. 

Remarketing Tips

As you got the answer of Which targeting option can help you reach people who’ve previously visited your website? And almost many things about retargeting there are a couple of tips that can help you in your next retargeting campaign. So, here are the tips.

1. Don’t be Intrusive about Your Ads

Make your advertisement engaging and inviting so that consumers can feel that they are welcome. There are some ads that are intrusive, so consumers do not bother to click.

2. One Retargeting Platform

Suppose your first marketing ads were on Facebook and Google. And when it comes to retarget, you choose Instagram. This will be the wrong step for your retargeting. Always choose one platform for retargeting. 

3. Write Multiple Ads

You must understand that when you are retargeting, there will be different customers. Suppose you are selling an electronic gadget. Your consumers can be both millennials and aged persons. So, try to write different ads for different potential customers.

4. Don’t Retarget for the Same Item

Suppose you already sell someone a camera. Then you will retarget them for camera bags, tripods, lenses, and other camera accessories. 

Read More: Top Advertising Trends You Need To Watch Out For

Frequently Asked Questions! (FAQs):

Here are some interesting questions and answers.

Final Words

I hope now you have understood what Retargeting is and how and why companies use the strategy in their business. These days, in online marketing, retargeting is an inevitable option that you must take to increase the conversion rate. So, next time if someone asks you Which targeting option can help you reach people who’ve previously visited your website? 

You will be confident to answer- RETARGETING. 

If you have any more queries, then feel free to ask in the comment section below.

Thank You.

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