• Google People Cards helped to create a professional digital identity. But the service has been discontinued. 
  • Personal branding is the emerging trend in building a strong online presence. 
  • It helps in building a reputation, attracting potential clients, gaining credibility, and customizing your online identity. 
  • 6 Simple steps to build your personal brand — Define your identity; Find the target audience; Create a brand statement; Update your online presence; Contribute to credibility; Engage with the community. 

The digital landscape is always changing, probing you to maintain a strong online presence. To drive engagement and enhance your digital visibility. 

And the fastest way to create this online presence was to add yourself to the Google People Cards. Using the “Add me to Search” feature of Google, you could easily create a public profile on Google. 

So, your Google Profile used to act like your virtual business card. Highlighting your identity, services, and brand information. 

Unfortunately, it’s no longer available. The feature has been officially removed. Bringing you back to square one. 

Nevertheless, you can still build your public identity on Google with personal branding. So, if you are wondering — “How do I brand myself on Google?” — grab a seat. 

‘Cause today, I am going to explore how to do personal branding without Google’s public profile feature. So, keep reading to know how! 

What Is A Google Profile? 

What Is A Google Profile

In the era of digital profiles, Google came up with the People Cards, where you could create your public profile that pops up every time someone searches your name on Google. Giving you the virtual identity card. 

Moreover, using the “Add me to search”, you could easily create this profile. Mentioning your personal information, hobbies, work, and your business services. 

And from the mentioned details, individuals and businesses could look you up. So, enabling the next level of networking. Naturally, it became a popular way for personal branding. 

The process of adding yourself to the Google search was actually very easy. Here’s how you could do that. 

  1. Go to the Google Search bar and type “Add me to search”. 
  1. Right at the top of the SERP, you can see the option to “Add Yourself to Google Search”. Click on the Get Started
  1. Input all your basic information in the specific boxes — Name, Location, About, Job. 
  1. Then, scroll down and you’ll find the section with additional information. This is optional. So, you can choose to skip it if you want to. 
  1. Else, you can open each dropdown box and fill in information about — work, education, hometown, website, social profiles, email, phone number. 
  1. Save the changes and search for your name on Google to view your People Card

And that’s how, simply, you could create a digital profile on Google. 

How To Delete Your Google People Card? 

Similar to the simple process of creating a Google People Card, removing your profile was also easy. All you needed to do was search for “Edit my People Card”. 

Then, once your People Card appeared, you needed to select the Edit option. Scroll down and find the option — “Remove my People Card”. 

Finally, confirm the deletion of your public profile. And, bam, it’s gone. Now, your card won’t appear when people look up your name on Google. 

Is The Google People Card Being Discontinued? 

Yes, Google has officially removed the feature — “Add me to Search”. So, you will no longer see the Google People Card anymore. 

Given that the feature didn’t meet the expectation Google anticipated with its launch, it was taken down. Starting from the 7th April, 2024, the service has been discontinued

With the Google People Cards gone, personal branding is emerging as a new trend to create a distinctive identity in the professional setting. 

Basically, it helps in influencing how people view you. So, you can provide a snippet of yourself, including your values, interests, skills, and qualities. 

Similarly, you can create a brand around yourself, where you highlight who you are and what you do. Helping the digital audience to perceive you in a certain way. 

Benefits Of Personal Branding 

Benefits Of Personal Branding

Personal branding can help you achieve a distinctive and unique online presence, which helps you in both your professional and personal growth. 

In addition to that, it can influence your success in certain ways. Some of these ways include: 

1. Attract Attention 

    If you want to stand out from the crowd in the current era of digitalization, you need to highlight your unique abilities. Distinguishing yourself from the rest of your competitors. 

    And, personal branding helps you to do that in the best possible way. With its help, you can attract potential clients, customers, and partners. Improving your competitive edge. 

    2. Build Recognition 

      Personal branding can help to build a reputation and enhance digital visibility within the industry. So, you can elevate your digital profile and enlarge your followers pool. 

      3. Gives Credibility 

        Just like you go to the internet and look for answers from reliable sources, people do the same. So, having a strong personal brand and digital presence can give you credibility. 

        And when you share any industry-related content or engage with the community, people start to view you as a reliable person. 

        In addition to that, the more authority you gain, the more your opinions and advice will be valued. 

        4. Tailor Your Digital Identity 

          One mention of your name can make people search for you on Google. And, you definitely don’t want them to view you as someone very unprofessional. 

          So, when you maintain a proper digital presence, you simultaneously improve your professional opportunities. Giving you more clients and partnership chances. 

          How Do You Make Yourself Appear On Google Search With Personal Branding? 

          How Do You Make Yourself Appear On Google Search With Personal Branding

          To appear on Google Search, you need to properly create your brand or identity. Here’s how to do that in 6 simple steps

          1. Find Your Unique Quality — This can be anything. Whether you have rare talents, perspectives, values, or passions, you can use them to define your identity. 
          1. Choose The Audience Base — Your personal branding is not for everyone. So, determine the target audience based on your preferred industry and community. 
          1. Create A Bold Brand Statement — To be memorable, you need to have a compelling tagline for your brand. It should be captivating and aligned with your professional goals. 
          1. Maintain Your Digital Presence — Ensure that your presence is consistent across all digital platforms. From social media to LinkedIn, keep your profiles updated. 
          1. Build Credibility With Content — Just mentioning your qualities is not enough. You need to provide credible samples of your work. So, keep creating content that aligns with your profession. 
          1. Networking And Community Engagement — Focus on building a professional network within the industry. Additionally, engage with the community, sharing your ideas, advice, opinions, and insights. 

          Tips To Build A Strong Online Presence With Your Public Identity 

          Creating a professional identity is not just a 2025 trend. It is a valuable strategy that helps in building brands, attracting clients, and standing out from the crowd. 

          So, here are a few tips that can guide you through your journey of personal branding

          Firstly, whatever information you provide is directly connected to your identity. So, keep them updated. Also, you can use the right keywords to make your profile more niche-friendly. 

          Secondly, make a coherent digital environment around your brand. Instead of only keeping a link to your Business Profile, you can include your socials, LinkedIn, and website. 

          Finally, monitor how your profile is driving audience engagement. From the data, you can gain insights to improve your personal branding strategy. 

          By keeping these few things in mind, you can easily snatch the spotlight in the market. So, even if you no longer have Google’s “Add me to Search” feature, your digital presence should not take the backseat. 

          Barsha Bhattacharya

          Barsha is a seasoned digital marketing writer with a focus on SEO, content marketing, and conversion-driven copy. With 7 years of experience in crafting high-performing content for startups, agencies, and established brands, Barsha brings strategic insight and storytelling together to drive online growth. When not writing, Barsha spends time obsessing over conspiracy theories, the latest Google algorithm changes, and content trends.

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