Becoming an influencer on social media has become a viable way to make a living in this digital age. All you need to do is showcase your expertise on a certain topic by creating interesting and engaging content around it, followed by promoting niche-related products. Similar to Instagram and TikTok influencers, you can become an Amazon Influencer through the Amazon Influencer Program.

But how do you become an Amazon Influencer? What are the requirements for becoming one? If you are interested, read this post till the end!

What Is The Amazon Influencer Program?

Just like any other influencer on any other social media platform, the Amazon Influencer Program lets you become an Amazon Influencer.

But who or what is an Amazon Influencer?

An Amazon Influencer is a person who has a lot of followers on any other social media platform. Now, to increase Amazon product sales, you have decided to partner with Amazon to promote the products you use. Your job – promote your products to your followers and influence them to buy them.

You do this by creating your Amazon Storefront, which lists all your recommended products. Then, when you create content on social media platforms, you must include the link to your storefront. Only purchases made directly from these links will be calculated toward your total Amazon Influencer earnings.

For every product you sell this way, you will get a certain commission percentage. This commission rate depends on the type of products you sell and how much they cost.

However, you will not sell products of your personal brands directly here. You can only recommend your followers to specific products you use, depending on the field of influence you have. In addition, the products you recommend must also be purchasable from the Amazon Store.

For example, if you are a gaming content creator/influencer, then you will be recommending your storefront visitors buy gaming peripherals like gaming keyboards, mice, monitors, graphics cards, processors, consoles, and more!

How Is An Amazon Influencer Different From An Amazon Associate?

If you are confused about becoming an Amazon Influencer or an Amazon Associate, then fret not. They are both the same. The Amazon Influencer Program is just a rebranding of the Amazon Associates Program.

Therefore, all Amazon Influencers are Amazon Associates. However, the opposite is not true. The difference lies in the promotional tactics used. As an Amazon Associate, you only share the links of Amazon products on your content.

However, if you are an Amazon Influencer, you must share the links to your Amazon Storefront. That’s the only difference between these two.

How Do You Become An Amazon Influencer?

How Do You Become An Amazon Influencer

Becoming an Amazon Influencer by joining the Amazon Influencer Program is not easy. This is because you need to already be an established influencer before becoming an Amazon Influencer. There’s no scope for you if you wish to join this program and slowly become an influencer on this platform.

There are certain Amazon Influencer Program requirements. Therefore, your first step to becoming an Amazon Influencer is to be an established influencer on one of these platforms:

  • Instagram
  • YouTube
  • TikTok
  • Facebook

After you make a following for yourself on any of these platforms as an influencer, then follow the steps below. Note that if you are an influencer on Facebook or Instagram, then you must have a business account.

But how many followers do you need to be an Amazon influencer?

1. Register And Apply For Amazon Influencer Program

Register And Apply For Amazon Influencer Program

After becoming an influencer on another social media or a Real Estate social network, you must register for this program.

To do so, follow these steps:

  1. First, go to this Amazon Influencer Page.
  2. Here, click on the “Sign Up” option (it’s on the topmost image of the page).
  3. Now, either log in to your Amazon account or create a new account if you don’t have one.
  4. Next, you must connect your social media accounts where you have lots of followers.

After you are done with the aforementioned requirements, you must type in your bio, detailing what kind of an influencer you are. This should be around 350 words. Once you are done, click on the “Submit Application” option.

Now, all you need to do is wait for a confirmation mail from Amazon. Amazon will only accept you if you have a respectable number of followers, along with high user engagement.

2. Create An Amazon Storefront

Create An Amazon Storefront

If your application gets approved, then congratulations on joining the Amazon Influencer Program! Now, you are ready to take the first step to becoming an Amazon Influencer!

Now, you need to create an Amazon Storefront. Your storefront is like your personal Amazon store. When users search your name on Amazon, your storefront will appear in the search results. This is similar to learning eCommerce website development.

To design your Amazon Storefront, you must first upload a good photo of yourself, along with a cover picture. If you use Facebook or YouTube, you know what these two mean. The cover picture is the bigger banner picture that is graphically designed and appears on the top. Your profile picture – is what it is – showing your face.

After you are done uploading these two images, you must now start listing your recommended products.

Here’s a pro top for you – design your storefront as an extension of your own brand. Keep it minimalistic and professional if that’s the type of influencer you are – like a real estate influencer. If you are a gamer or tech geek, then make it more colorful with bolder and eye-catching designs. You must brand yourself here.

How Much Commission Do Amazon Influencers Earn?

Signing up for the Amazon Influencer Program and becoming an Amazon Influencer is a good way to earn passive income.

But how much do Amazon Influencers earn?

That is a good question that you can understand by learning how much commission your storefront sales will fetch you. There are no fixed rates here. Depending on the product you are promoting, you will get different rates of commission.

Here’s a chart that states most of the Amazon Influencer commission rates paid by Amazon:

Product CategoryCommission Rate
Video Games and Gaming Consoles1%
Television Sets and associated peripherals2%
Computer parts, DVDs, Blu-Rays, etc.2.5%
Amazon Tablets and Kindle Products (includes Kindle Unlimited Subscriptions)4%
Books, Healthcare products, sports equipment, kitchenware, babycare products4.5%
Groceries, Musical instruments5%
Industrial Supplies6%
Clothing and fashion accessories, Amazon TVs, Amazon Echo, Jewelry7%
Furniture, home improvement equipment, pantry products, pet products8%
Amazon Fashion Items, Amazon Coins10%

As you can see from the chart above, being a real estate influencer making content related to furnishing and home improvement advice will fetch you the most commission as an Amazon Influencer.

Conclusion: Earn More By Becoming An Amazon Influencer!

The Amazon Influencer Program has opened the gateway for you to earn more by becoming an Amazon Influencer. All you need to do is be an influencer with a large following on social media platforms and then apply for this program! If you want more in-depth answers to your queries, comment them down below!

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Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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