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There are some businesses where client testimonials play a pivotal role. Being a lawyer or an attorney, we’re sure you understand that professional legal representation and advice fall into that category.
Client testimonials and positive reviews can go a long way. You might hire a lawyer marketing agency for your website, social media, or ad campaigns. You might try to focus on a specific strategy like doing on-page SEO for immigration lawyers on your immigration law website, for example. You might try to spend heavily on offline ads. But ultimately, it’s all futile if you don’t have a positive reputation.
And a positive reputation begins and ends with positive customer testimonials and reviews.
In this guide, we’re going to look at the many benefits of client testimonials in this line while giving you some practical tips on how to get more reviews. Without further ado, let’s dive in!
Client testimonials play a crucial role in lawyer marketing as they offer several benefits for building trust, and credibility, and attracting potential clients.
Here are some key benefits of client testimonials:
So, if you’re wondering how to get more clients as an attorney, then this is where you probably need to begin.
Related: Enhancing Your Marketing Strategy
It all begins with providing an excellent client experience. Make your service so good that clients have no reason to not leave a review! When clients have a positive experience working with you, they are more likely to willingly provide testimonials and recommend your services.
But not everyone will happily give their feedback unless asked.
Proactively ask clients for feedback on their experience with your firm. This can be done through surveys, follow-up emails, or personal conversations. Express your genuine interest in their satisfaction and improvement.
And remember—Timing is key. Ask for testimonials at the right time, preferably when clients have recently experienced a successful outcome or positive interaction with your services. Their satisfaction and enthusiasm will be fresh, increasing the likelihood of receiving an excellent testimonial.
It’s also important to make it easy for clients to leave reviews. If the process of leaving a review is cumbersome and not streamlined, then they’re simply going to ignore your request. Provide clear instructions but more importantly, build a user-friendly platform for clients to leave their reviews.
Keep in mind that it’s important to obtain permission from clients before using their testimonials and to respect any confidentiality obligations. Authenticity and transparency are key when utilizing client testimonials in lawyer marketing, as they contribute to building a strong and reputable brand.
Also, it’s important to know your niche. You can’t use testimonials for services that you’re not promoting. One of the most important things online is how you appear. If you appear as an expert in X while the client needs Y, they will quickly skip you over and look for somebody else.
Keep your testimonials specific to the services you wish to promote. It’s best to have separate landing pages with separate testimonials if you practice in multiple disciplines. For example, if you’re thinking about how to get immigration clients, you need a specific landing page for an immigration law that displays how you have helped others who needed help with immigration.