If you’re responsible for the content and technical performance of your website, then you know that it can be hard to keep track of everything. Your job is to make sure that every page on your site has great content, meets all of Google’s guidelines, and loads quickly. That’s a lot of moving parts! But if you use a dashboard tool—a way to collect the data from different places in one place and see how it all adds up—you’ll be able to see at a glance how well your site is doing.

What Is A Dashboard?

A dashboard is a tool that provides you with a snapshot of your SEO performance. It can help you monitor and track your SEO efforts, allowing you to measure the effectiveness of any changes made to your site.

Dashboards are used by many people in different industries, including marketing and sales teams who want to keep an eye on their KPIs (key performance indicators). In this guide, we’ll be looking at dashboards specifically designed for SEO purposes – but they’re also useful if you want an overview of how well your content is performing across social media channels or even just general traffic stats!

A good dashboard will allow you to see what’s working on one screen so it’s easy for everyone involved with the project; no need for multiple tools or spreadsheets here!

Key SEO Metrics To Monitor

The best way to monitor these metrics is with a suite of tools. The following are some of the most popular SEO dashboards and tools:

  • Ahrefs SEO Dashboard – This tool provides you with all the information necessary to track your site’s performance, including content performance insights, mobile and local SEO metrics, and technical checks.
  • Rank Ranger – This free tool offers a wealth of insight into how well your content is performing on search engines such as Google or Bing (it also works for social media). It analyzes data from Moz Pro so that you can see how many backlinks each piece has received over time as well as its overall rank in terms of popularity among users versus competitors’ pages within specific niches.

For additional insights and to maximize your SEO efforts, consider consulting with a PowerBI consultancy that can provide custom dashboards and reports tailored to your specific needs and goals.

Content Performance Insights

Content performance metrics are a key component of SEO. They help you understand how your content is performing, and they’re crucial to making the right decisions going forward.

There are many different types of content performance metrics you can use to measure the success or failure of your website’s pages, including:

  • Page speed – How quickly does a page load? This is important because slow-loading pages negatively impact user experience and conversion rates.
  • Meta description length – Does your meta description accurately describe what users will see when they click through from SERP results? The shorter it is, the better chance it has of showing up in search results!
  • Title length – Does each individual page’s title include keywords that people would be searching for on Google or Bing? If not, then maybe consider changing them!
  • Search engine results page (SERP) page one ranking.

Choosing The Right SEO Dashboard Tools

When choosing an SEO dashboard tool, it’s important to consider the following:

  • Ease of use. If you have to spend hours learning how to use it and setting up your account, then it’s not worth it. You need something that is easy enough for anyone in your team (or even outside consultants) with minimal training time required.
  • Device compatibility. If you want this tool integrated into other aspects of your business operations like CRM systems or email marketing tools then make sure whatever program(s) you choose has good device compatibility so that everything can work together seamlessly.
  • Integration capabilities with other data sources/tools. The more data points available from various sources, the better! This will allow you to see how different tactics affect each other over time as well as help identify areas where improvements could be made based on trends across multiple metrics (eCommerce sales vs organic traffic growth vs rankings).

Mobile And Local SEO Metrics

Mobile-friendly: This is a ranking signal that measures how well your site works on mobile devices, particularly smartphones. In other words, it’s a measure of how easy it is for users to navigate your site with their fingers instead of their keyboards. If you don’t have a mobile-friendly version of your site, you could see lower rankings in Google search results for queries entered from mobile devices.

Local search results: If you’re interested in local SEO (that is, getting more customers through searches like “pizza near me”), this report shows the number and type of local listings that appear for your target keywords (like “pizza delivery”) across different countries and regions globally as well as locally within each country/region listed above.

Technical SEO Checks

Technical SEO checks are a great place to start when you want to make sure your site is performing well. Here are some things to look for:

  • Site crawl errors: This includes any errors that might be preventing Google from crawling or indexing your website. It’s important that these are addressed so they don’t affect ranking performance in the future.
  • Site speed: The faster your pages load, the better! If you find that certain pages take too long to load (or don’t load at all), try optimizing them with tools like PageSpeed Insights or Webpagetest.
  • Indexation: Check whether all URLs are being indexed by searching for them on Google Search Console (formerly known as Webmaster Tools). If there are no results showing up here and you think they should be present, reach out directly through their Help Center channel so they can investigate further (and possibly remove any spammy links).

The SEO dashboard is a tool that can help you keep track of the most important metrics, get insights into your content performance, and track mobile and local SEO. It’s also a great way to stay on top of technical SEO checks such as duplicate content or broken links. The best part is that there are many different options available, so you can find something that works well with your workflow!

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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