SEO vs AEO: The Shift in Search Engine Optimization
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Budget is never within the scope of things for startups. But great SEO doesn’t have to cost a fortune, and thanks to plenty of cheap SEO tools on the market, enhancing your website’s visibility and performance won’t break the bank.
Here are a few affordable SEO tools any startup needs to cut through the noise, categorized into keyword research, on-page SEO, competitor analysis, analytics and rank tracking, and technical SEO.
Successful keyword research is the backbone of any SEO strategy. Here are some affordable tools that help startups discover high-value keywords to target.
Ubersuggest is a powerful, yet cost-effective keyword research tool developed by Neil Patel.
Individual | $29/month, $290 for a lifetime plan |
Professional | $49/month, $490 for a lifetime plan |
Enterprise | $99/month, $990 for a lifetime plan |
They give you keyword ideas, provide search volume data, do competition analysis, and even some content ideas for you. Ubersuggest is an excellent fit for small businesses or new users as their keyword research tool since it’s very affordable.
Backlink Monitoring | Link Management |
Competitive Analysis | SEO Management |
Dashboard | Trend Analysis |
Keyword Rank Tracking | Website Analytics |
Keyword Research Tools | Keyword Tracking |
Surfer SEO is a tiny, free Chrome extension that will reveal search volume for target keywords and suggestions straight from the Google search results.
Essential Plan | $89/month and $69/month when paid annually. |
Scale Plan | $219/month and $179/month when paid annually. |
Enterprise Plan | $399/month |
This is an excellent tool for any startup looking for a quick, no-cost solution to keyword research.
Content Editor | AI outline generator |
Keyword research tool | AI writer |
Keyword Surfer | Surfer SEO audit tool |
Answer The Public gives keyword ideas from what people are asking. Best to find out the long-tail keywords and user intent, Answer The Public is a perfect tool to identify by itself.
Individual Plan | $50 for lifetime |
Pro Plan | $490 for lifetime |
Expert Plan | $990 for lifetime |
Although it’s free with some limitations, it can help you find some good ideas when you don’t have much information.
Visual Representation |
Keyword Research Made Easy |
High Unwanted Keyword Suggestions |
On-page SEO is optimizing your website for search engines, with factors such as keyword use, content structure, and page speed. Below are a few affordable tools that can make on-page optimization easier.
Yoast SEO is perhaps the most widely used on-page optimization WordPress plugin. It helps optimize meta titles and descriptions, keyword placement, readability, and internal linking.
Essential features are included in the free version, but you get more advanced insights with the premium version.
Keyword Optimization | Full Control Over Your Breadcrumbs |
Preview of Your Page | No Duplicate Content |
Readability Check | Technical Stuff in The Background |
Screaming Frog is a desktop-based tool that does a crawl of your website to identify on-page SEO issues, such as broken links, duplicate content, missing meta tags, and more. The free version allows up to 500 URLs, which is good for most small websites.
Paid Plan | $259/annually |
Free Trial | Not available |
Free Version | Available |
Website Crawling and Analysis | Content and Structure Analysis |
SEO Auditing and Optimization | Advanced Features and Customization |
Integration with Google Services |
Knowing what your competition is doing is paramount to the ongoing battle for search rankings. This free, cheap set of tools can help you understand their strengths and weaknesses.
SEMrush is a fully-fledged digital marketing powerhouse for tools that offers various features like competitor analysis, paid advertising, social media and SEO.
Pro Plan | $99.95/ monthly |
Guru Plan | $199.95/ monthly |
Business Plan | $399.95/ monthly |
Enterprise Plan | Customizable |
It will help you to understand competitors’ organic keywords, backlinks, and paid ads. SEMrush is a paid tool, though even startups use it because of its rich features.
Keyword Research | On-Page SEO |
Site Audit | Content Marketing and AI Tools |
Competitor Analysis | Reporting and Analytics |
Rank Tracking |
SpyFu is a very inexpensive tool to view information about your competitors’ SEO and PPC methods. It offers words searched for, backlinks, and ad campaigns.
Free Version | Available |
Basic Plan | $39/ monthly |
Professional Plan | $79/ monthly |
It has low-cost bundle deals that are cheaper than most competitor analysis tools, making it a great fit for startups looking to stay under budget.
Competitor Analysis and Insights | Report and Strategic planning |
Keyword Reseach and tracking | Backlink Analysis and Domain Comparisons |
Moz Pro is another big competitor analysis tool providing insights about backlinks, keyword rankings, and domain authority.
Free Trial | 30 days free trial |
Starter Plan | $49 / monthly |
Standard Plan | $99 / monthly |
Medium Plan | $179 / monthly |
Large Plan | $299 / monthly |
Premium Plan | $599 / monthly |
This suite includes tools for startups to monitor their competitors and themselves and start improving.
Domain Analysis | Link Building |
Competitor Research | On-Page SEO |
Keyword Analysis | Rank Tracking |
Analytics and rank-tracking tools will enable you to measure the success of your SEO campaigns and make data-driven decisions to improve your strategies.
The first must-have tool for any startup is Google Analytics. You want to know so many important things about your website, including traffic numbers, user behavior, conversions, and many more.
It doesn’t contribute to direct SEO impact but can provide invaluable data to make smart SEO decisions and monitor your website.
Augmented Analytics | Interactive Reports |
Conversion Tools | KPI Monitoring |
Dashboard Creation | Keyword Tracking |
Funnel Analysis | Real-Time Data |
Google Search Console is a must-have for any startup; it gives you essential insights into how Google views your website, its indexing status, search traffic you might be missing, and search problems like crawl errors.
Search Analytics Report | Remove URLs from Google Search Results |
Data Highlighter | Sitemaps |
HTML Improvements Tool | Linking Google Search Console with Google Analytics |
AccuRanker is a cost-effective rank-tracking tool for keyword rankings across multiple search engines and geographies.
Free Trial | Available |
Professional Plan | $129 / monthly |
Expert Plan | $849 / monthly |
Enterprise Plan | $2409 / monthly |
It helps ensure rich reporting insights, which are important in measuring how effectively your SEO strategies work.
Keyword Research | Competitor Analysis |
SERP Rank Tracking | Custom Reports |
Localization | Data Visualization |
RankMath is a WordPress SEO plugin that has functionalities like rank tracking and SEO optimization.
Free Plan | Available |
Pro Plan | $4.92/ monthly |
Business Plan | $20.99/ monthly |
Agency Plan | $49.99/ monthly |
The free version offers some essential on-page SEO tools, while the premium version unlocks more advanced features like more precision in keyword tracking and schema support.
Easy-to-Use Dashboard | Link Building Recommendations |
Visual Interface for On-Page SEO | Advanced Divi Integration |
Advanced Keyword Optimization | Analytics Integration |
Technical SEO will ensure your site is crawlable, fast, and secure-all these impact search engine rankings. Here are some inexpensive technical SEO and site performance tools:
GTmetrix is a free utility for scanning your website page load time and performance. These reports detail areas where your website might be slowed by server response times, image sizes, and even JavaScript execution.
Free Version | Available |
Solo Plan | $10.67 / monthly |
Starter Plan | $21.25/ monthly |
Growth Plan | $42.50/ monthly |
Fixing your site speed is important in technical SEO, and with GTmetrix, you can easily determine problems and solutions.
Testing and Experimentation |
Audience Segmentation & Targeting |
Results and Analysis |
The free version of the paid toolset on Ahrefs Webmaster Tools is limited but powerful, nonetheless. It provides backlinks, technical SEO issues on your site, and keyword rankings.
Free Version | Available |
Lite Plan | $83/ annually |
Standard Plan | $166/ annually |
Advanced Plan | $333/ annually |
Ahrefs is a premium SEO tool that still has a lot in it for startups to continue improving their website’s SEO performance.
Site Explorer | Rank Tracker |
Keyword Explorer | Content Explorer |
Site Audit |
When you are a startup on a shoestring, SEO tools that make sense for one’s budget need to come into play. Here are the affordable SEO tools for keyword research, on-page SEO, competitor analysis, analytics, and technical optimization-all pretty comprehensive solutions.
Having the right tools in place, startups can climb up the ranks of search, bring more traffic in, and even outmaneuver larger companies-all without breaking the bank.
Whether beginning from the ground up or refining an existing SEO strategy, these tools will help you hit your marks in 2025 and beyond.
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Nabamita Sinha loves to write about lifestyle and pop-culture. In her free time, she loves to watch movies and TV series and experiment with food. Her favorite niche topics are fashion, lifestyle, travel, and gossip content. Her style of writing is creative and quirky.
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