• The new Google AR Beauty Ad allows you to try out products virtually where the ad is being displayed.
  • This new ad is specifically intended for beauty makeup products so far and will soon allow virtual clothing try-ons as well.
  • Shoppers and marketers have started to embrace these kinds of ads.

Do you wish to try on every cosmetic product that you see on ads? Don’t you wish to try on all those makeup products and see which one makes you look the best from the comfort of your house? 

Well, the new Google AR Beauty ad lets you do exactly that! Now, whenever you see a Google AR Beauty ad on your screen, you can click on it to see how you would look using it!

So far, these ads will only let you try out beauty and cosmetic products like lipsticks and eye makeup products.

However, many brands are currently collaborating with Google to allow you to virtually try out foundation products.

You will see these ads normally from now on, especially if you search on Google with keywords related to beauty products.

Many fashion brands have already started implementing the use of AR ads like L’Oreal, Fenty Beauty, MAC Cosmetics, and more.

Google has introduced these immersive ads to ensure that product buyers have a good experience in getting a feel of using a cosmetic product from their homes.

In addition, test surveys have reported that buyers are more likely to make a purchase if they use AR technology to virtually try on the product.

These ads were so far only shown on the Google app but will soon be accessible from all browsers, for both computers and smartphones.

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Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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