Maximizing Your SEO Performance: Essential Tools And Strategies
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Google’s net income is down 36% YOY. Google’s year-over-year revenue growth is up 6%; by comparing with 2013, it is the smallest increase. Yet, it is good news that Google’s revenue has risen up overall, but the problem is compared with last year’s growth of 41%.
It is really bad news for online marketers. Google is the largest search engine optimization. Without SEO marketing, online marketing can’t happen, as analysts predicted that Google’s earnings per share (EPS) and revenue wear weaker.
The following part shows the data illustration, the only category where Google beat estimates could generate revenue.
Before the earning call, Google parent was expected to post the slowest revenue growth in two years. According to the analyst, it was the slowest revenue growth for any quarter since 2013.
The biggest news is Google & YouTube Ad spending is slowing down. In quarter 3, Google’s digital ad revenue grew by only 2.5%. YouTube is the second largest search engine, which fell ad revenue to $7.07 billion.
It has been down 2% YOY. And analysts expect it would be missing $7.42 billion. Regarding this, Ruth Porat, Alphabet CFO, stated during the earnings call:
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Mashum Mollah is the feature writer of Search Engine Magazine and an SEO Analyst at iDream Agency. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of Social Media Magazine.
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