How To Build An Efficient B2B Demand Generation Strategy In 2025?
Jul 07, 2025
Jul 07, 2025
Jul 07, 2025
Jul 04, 2025
Jul 03, 2025
Jul 01, 2025
Jun 30, 2025
Jun 30, 2025
Jun 30, 2025
Sorry, but nothing matched your search "". Please try again with some different keywords.
Google’s net income is down 36% YOY. Google’s year-over-year revenue growth is up 6%; by comparing with 2013, it is the smallest increase. Yet, it is good news that Google’s revenue has risen up overall, but the problem is compared with last year’s growth of 41%.
It is really bad news for online marketers. Google is the largest search engine optimization. Without SEO marketing, online marketing can’t happen, as analysts predicted that Google’s earnings per share (EPS) and revenue wear weaker.
The following part shows the data illustration, the only category where Google beat estimates could generate revenue.
Before the earning call, Google parent was expected to post the slowest revenue growth in two years. According to the analyst, it was the slowest revenue growth for any quarter since 2013.
The biggest news is Google & YouTube Ad spending is slowing down. In quarter 3, Google’s digital ad revenue grew by only 2.5%. YouTube is the second largest search engine, which fell ad revenue to $7.07 billion.
It has been down 2% YOY. And analysts expect it would be missing $7.42 billion. Regarding this, Ruth Porat, Alphabet CFO, stated during the earnings call:
“On the second quarter earnings call, we noted a pullback in spend by some advertisers in YouTube and Network, and these pullbacks in spend increased in the third quarter. In Search and Other, the largest factor in the deceleration in Q3 was lapping the outsized performance in 2021. In the third quarter, we did see a pullback in spend by some advertisers in certain areas and search ads. For example, in financial services, we saw a pullback in the insurance, loan, mortgage, and crypto subcategories.”
Read Also:
Mashum Mollah is the feature writer of SEM and an SEO Analyst at iDream Agency. Over the last 3 years, He has successfully developed and implemented online marketing, SEO, and conversion campaigns for 50+ businesses of all sizes. He is the co-founder of SMM.
View all PostsHow To Build An Efficient B2B Demand Generati...
Jul 07, 2025Lovo AI: Is This AI-Powered Voiced Generation...
Jul 07, 2025How AI-Powered CRM Is Contributing To Smarter...
Jul 04, 2025The Role of Pipedrive CRM in Streamlining Dat...
Jul 03, 2025What Happens to Digital Assets During Probate...
Jul 01, 2025