Using successful SEO strategies can make a massive difference in the success of a company. If your company isn’t showing up on search engines, people won’t know about it.
SEO is a critical digital marketing tool because it allows people to visit your website. This creates additional traffic and opportunities for profit.
Local SEO strategies are particularly important because locals are most likely to become recurring customers.
To help you learn the best way to do this, these are 5 local SEO strategies to start incorporating into your franchises.
1. List Different Locations in Google Maps
When people are looking for a certain product or service, most turn to Google. If you have all your business locations listed on Google, potential customers will see GPS directions to each of your locations instantly.
To get your locations to appear in Google, you’ll have to create a Google Business Profile. You can do this easily by filling out the information on the homepage and then your locations will appear when someone Googles a business or product near you.
2. Use Location-Based Keywords
Location-based keywords are critical for digital marketing for franchises. These keywords increase your visibility and it’s important to include them in titles, headings, and the body copy.
Examples of things to include are “restaurants in Austin, TX” or “barbers in Atlanta, GA.”
This is a great franchise SEO strategy that can convert people into customers.
3. Use Consistent Branding in All Locations
Another strategy to keep in mind is to use consistent branding in all your franchise locations. This makes your business easy to identify and locate. People will connect your colors and logs with your products no matter which location they’re visiting.
This helps people remember your business and connect your franchises as one.
4. Encourage Customer Reviews
Online customer reviews are critical for a successful business. 91% of people ages 18-34-years old trust online reviews.
If you don’t have online reviews, potential customers might not think your business is legitimate. The more reviews (and good reviews) you have, the better.
More reviews will also help your business rank higher in Google searches. You can encourage people to leave reviews by giving discounts and rewards.
5. Clean Up Your Website
To increase your business franchise SEO, you also need to have a good functioning website. This is a critical element in digital marketing for franchises.
Be sure your website provides a positive user experience with helpful navigation tools. Your website also needs to be mobile-friendly, secure, and load quickly.
It’s also a good idea to make your website scalable so as the business grows, your website can grow with it.
Now You Have Some Local SEO Strategies to Incorporate
These are 5 of the best local SEO strategies that you can start incorporating into your business franchise today. These tips can make a huge difference in getting more customers through the door.
Plus, local customers are critical customers to local businesses. And remember, your competitors are probably using these strategies. So, don’t get left behind!
And if you want to learn about more ways to grow your business, be sure to check out the rest of our blog. We have a ton of other helpful articles to help your business be more successful!