Why Does CPM In Digital Marketing Matter So Much?
Sep 28, 2023
If you use the Microsoft Advertising Editor to create your ads, you are in luck. Microsoft recently announced various new features for it that will help out advertisers a lot.
One of the newest features is the Microsoft Audience Targeting. This will be a great boon for advertisers since they can now personalize their ads in various ways to cater to the needs and preferences of various customer segments globally. This had to be previously done quite tediously using the Microsoft advertising interface online.
Now, you can make changes to your ads in bulk for remarketing purposes. This allows for dynamic remarketing by creating custom-made customer profiles. These in-market audiences at launch will be available for APAC, LATAM, and EMEA regions.
In addition, Microsoft also released the use of auto-generated assets for responsive search ads (RSA). This allows the generation of extra assets for your advertisements in addition to the assets that you have already provided.
Test results indicate that this had led to an increase in click share by 9.5%, along with an advertiser click-through rate (CTR) of 8.5% – which is pretty impressive. In addition, advertisers can now create a multimedia ad by simply copying an existing RSA.
Plus, regarding integrations, the Microsoft Advertising Editor can now integrate its functionalities with the Zapier and Hightouch apps for better customer match. This inevitably makes uploading first-party data regarding targeted campaigns easier than before.
Overall, this is a great update that makes the Microsoft Advertising Editor better than ever before. Let us know in the comments what you think of this update!
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