If you have ever dabbled with creating your own website before, you know that it isn’t always as easy to do as many people would have you believe. Unless you are a techie, even the language is a bit beyond what you are accustomed to hearing in average conversations throughout the day. While it may have been possible to design an acceptable web presence over time, this is something you really can’t afford right now. If you are looking to create a business web presence, it is more important than ever before to contract bespoke web development for your purposes. Here are three reasons why.
1. Unparalleled Rise in Competition Brought About by COVID Restrictions
Over the past two years, SARS-CoV-2, COVID, has displaced an inordinate number of professionals due to shutdowns and downsizing in major corporations around the world. While a great number of companies offer flex work until restrictions are safely lifted, others have sadly reduced their workforce in an effort to be compliant and safe. Because of this, many professionals decided to work as independent contractors. To do so, meant developing a web presence and that was another issue that needed to be dealt with. With an extreme rise in the amount of competition flooding the market in literally every industry, you want your web presence to spark professional competence.
2. Hands-Free Operation Behind the Scenes
In addition to a high-quality bespoke website, you will probably want your web design agency to handle other much-needed services as well. Services needed for hands-free operation behind the scenes include such things as:
- Search engine optimized content
- Payment gateways
- Web hosting
- Web branding
- IT and web support
This is in addition to other services and strategies that will maximize exposure in your market by giving you what it takes to rank well in the Search Engine Results Pages, or SERPs. Find a web design agency like Webheads with offices on both sides of the pond and you will see results quicker than you thought possible. Remember, when the competition is stiff, you wouldn’t have time to focus on your own business if you tried to do all of the above, so why not trust it to the experts? Yes, it’s another investment, but one you can’t afford to make if you want to see those real results.
3. Mobile Marketing Expertise
Although Google’s mobile algorithms were significantly altered just a few years ago, it is important to understand that reaching a mobile market demands different strategies and techniques than one which targets land-based PCs. In fact, very few people ever search for anything from any device other than a mobile phone or tablet and that is why it takes a huge amount of expertise to reach them where they are most likely to be found. Web design for a mobile market must be responsive and if mobile audiences can’t fit the pages on their tiny screens, Google will not rank them well.
There is no doubt that the pandemic brought about major changes in the way we operate our businesses. You may be just starting as an independent contractor, but your startup can bear fruit quickly if you understand the need to hand over marketing to the experts while you do what you do best-run your business.