Do you want to share your knowledge about binary options trading with a large audience through a blog? Or have you already started a trading blog but have trouble attracting visitors?

Considering the popularity of binary options trading, informative resources are in high demand, and you can even monetize your efforts over time. Search engine optimization can help you reach a greater audience.

However, SEO is quite complicated. How exactly do you start optimizing your blog for search engines?

Here are three tips for making your blog more visible on search engine results pages.  

1. Keyword Research

Researching keywords is the ultimate starting point in SEO. When people search for something, they go to the search bar and type in a query that contains a keyword phrase. For example, they might type “how to start trading binary options”. Your page’s ranking in search results will be influenced by how relevant your content is to that term. Therefore, seek for appropriate keywords and examine them thoroughly; this is the first stage.

You can start with a core phrase. The easiest choice is “binary options trading”, but if your blog is about more specific aspects, begin with appropriate phrases. Write down those terms. Once you select some ideas, use special SEO tools to do further research. Helpful platforms include:

• Semrush;
• Ahrefs;
• WordStream;
• Moz;
• Keyword Planner;
• Serpstat;
• Ubersuggest.

You can type in your chosen term and see different statistics and metrics. Most of them will also feature ideas of related words and phrases that can help you gather more terms.

» Keyword Metrics to Consider

Once you type in a keyword, you’ll see different metrics related to its popularity. Some of the most important ones are search volume and difficulty.

• Search volume is simply how frequently people search for this keyword. If a term has a high search volume, it will likely attract a lot of traffic.
• Keyword difficulty determines the level of competition for a given keyword. Very popular and general keywords will often have a higher difficulty, while more specific, long-term keywords can be a lot easier to rank for.

The tools can also help you determine keyword intent. This shows what type of content the user most likely is searching for, be it informational, commercial, navigational, or transactional. When it comes to promoting a blog, you will most likely want to choose keywords with informational intent.

Take some time to browse through keyword research tools and collect a set of keywords that match your niche and aren’t overly difficult. With these terms on hand, you can determine topics for your content and move on to our next tip.

2. Optimized Content

For a blog, content should be the main focus. Although it is important for it to be optimized, relevance and usefulness for the reader should guide your content creation.

Focus on your target audience: who are you writing for? What do they want to learn? What questions can your article answer? What level of expertise your audience will have? Or will you cater to different audiences? For example, on this page, you can see a post targeted at binary options traders of different experience levels.

Although it’s better to focus on a more defined audience with each post, you can cater to different levels of knowledge by starting your article with a short introduction to the topic and moving to more complex aspects gradually. You can also link your advanced content to beginner-friendly articles to make sure that you don’t deter more experienced readers. Use internal linking to connect related posts and help readers navigate your blog.

To make your content optimized, you need to come up with a good structure. Plan out your article using subheadings of different levels and make those subheadings relevant and informative. Try to write subheadings that allow readers to get a general idea of your article by simply skimming through it.

Keywords in the subheadings can show what those sections are about. However, it’s critical to only insert your chosen search terms in a relevant context and avoid stuffing your text with keywords. Most importantly, you should write for the readers and not for some abstract algorithms.

3. E-E-A-T Factors

Experience, expertise, authoritativeness, and trustworthiness are among the most important factors that Google analyzes when ranking results. They are typically referred to as E-E-A-T factors.

The algorithms used by search engines will crawl your blog in search of evidence that the information you provide is credible. It’s not only about search engines, however. Improving these factors can help you build a reputation as a reliable resource in the binary options trading field.

The experience and expertise factors are about the article’s author. They depend on the author’s expertise and skills. Are you certified, awarded, or mentioned in official publications? Write about your field experience in your bio. To demonstrate your expertise, connect to your social media and professional profiles.

Authoritativeness is how others regard the site. References from other sources, publications, journals, etc. boost your reputation. Publishing a book or being highlighted in reputable sites can help boost your credibility.

Finally, the content of your blog builds your trustworthiness. It may also depend on your website’s quality, but it’s mostly about information accuracy. Truthful, accurate, and transparent information builds trust.

These three factors are crucial for finance-related pages. A solid binary options trading blog should fulfill the highest E-E-A-T standards and give honest, genuine information supported by skill and experience.

To Conclude

These three tips are only the essentials of SEO. Keyword research, optimized content, and E-E-A-T optimization make a credible blog. However, your rankings may be improved by on-page and technical optimization, too. This ensures your website is completely functional and provides a great user experience.

Lastly, SEO needs patience and effort. Track your progress and alter your efforts based on your goals to achieve lasting results.

Read Also:

• How SEO Can Help You Find The Best Trading Platform For Binary Options
• Manual Vs. Automated: Methods To Check For Spammy Backlinks
• What Are White Label SEO Services, And Why Is It Necessary For Branding?