Semrush has dominated the SEO landscape for being one of the best tools for SEO experts. With a plethora of features and a friendly interface, it became every SEO professional’s go-to best SEO API tools for marketers and businesses. However, many people have started to look for Semrush alternatives due to its higher price tag of $125 per month. 

Therefore, if you are looking for the main SEMrush competitors, then here is a list of ten of them that most SEO experts use.

Best Semrush Alternatives You Should Start Using Now!

Best Semrush Alternatives You Should Start Using Now!

The best Semrush alternatives that you should start using in 2023 are:

1. Ahrefs


Starting Price: $99 per month

Ahrefs is one of the most popular free SEMrush alternatives that you can start using now. It has some great free tools that will let you get an understanding of its functions before you decide to get a subscription. 

• Ahrefs offers a comprehensive backlink analysis feature, providing insights into competitors’ strategies.
• It excels in keyword research, with an extensive database and up-to-date search volumes.
• A user-friendly interface and intuitive navigation make it accessible for beginners and experts alike.
• Ahrefs can be relatively expensive, making it less suitable for smaller businesses with tight budgets.
• The rank tracking feature is not as robust as some other tools in terms of accuracy and frequency of updates.

2. Moz Pro

Moz Pro

Starting Price: $99 per month

Moz Pro is one of the most famous SEMrush alternatives that one can start using right now. It has various free tools similar to SEMrush tools that you can start using right now. This is a great SEO tool for businesses.

• Moz’s Domain Authority metric is widely used to gauge the potential ranking of a website.
• It provides excellent educational resources, making it a valuable tool for beginners in SEO.
• The tool’s interface is visually appealing and easy to navigate.
• The backlink index is not as large as some competitors, potentially missing out on crucial data.
• Moz’s keyword research capabilities might not be as extensive as those of other tools.

3. Ubersuggest


Starting Price: $12 per month

One of the cheapest SEMrush alternatives is Ubersuggest. Created by world-renowned Semantic SEO guru Neil Patel, this tool has various useful and easy-to-use features like keyword research that you will like. For more help, you can also use its companion app AnswerThePublic to find new content ideas.

• Ubersuggest offers a free plan with limited features, making it accessible for startups and small businesses.
• The tool provides a simplified yet effective approach to keyword research and content ideas.
• Ubersuggest’s interface is user-friendly and easy to understand, especially for those new to SEO.
• The free plan’s limitations can be restrictive for businesses looking for in-depth analysis.
• The tool’s capabilities might not match the comprehensive features of other paid alternatives.

4. Majestic SEO

Majestic SEO

Starting Price: $49 per month

Majestic SEO might be one of the lesser-known SEMrush alternatives, but it’s a good one due to various reasons. If you want a tool for backlink analysis, this tool is one of the most recommended ones.

• Majestic SEO specializes in backlink analysis and provides detailed insights into link profiles.
• Its Trust Flow and Citation Flow metrics offer a unique perspective on the quality of backlinks.
• The tool’s historical index feature can be valuable for analyzing long-term trends.
• Majestic SEO’s focus on backlinks might make it less versatile for overall SEO management.
• The user interface could be more modern and intuitive, especially when compared to other tools.

5. Serpstat


Starting Price: $50 per month

If you want one of the easiest-to-use SEMrush alternatives for beginners, then most experts will recommend SERPStat. It’s an easy-to-use tool that many will like thanks to its clean interface.

• Serpstat offers a wide range of SEO tools, including rank tracking, backlink analysis, and site audit.
• Its pricing plans are relatively affordable, catering to businesses with varying budgets.
• The tool’s interface is user-friendly, making it accessible to users of different skill levels.
• Some users might find the data accuracy and comprehensiveness to be slightly lower than that of competitors.
• Advanced users might miss certain advanced features available in other tools.

6. Raven Tools

Raven Tools

Price: $39 per month

If you want a more hands-on approach to PPC management, then I would recommend using Raven Tools. It’s pretty affordable, having a host of great features as well that will help you grow your business. 

• Raven Tools provide an all-in-one platform for SEO, social media, and PPC management.
• The platform offers customizable reports, making it suitable for agencies working with multiple clients.
• Raven Tools’ site auditor helps in identifying and fixing on-site issues effectively.
• Raven Tools provides an all-in-one platform for SEO, social media, and PPC management.
• The platform offers customizable reports, making it suitable for agencies working with multiple clients.
• Raven Tools’ site auditor helps in identifying and fixing on-site issues effectively.

7. SpyFu


Starting Price: $16 per month

If you want a good tool for backlink audit and PPC analysis, SpyFu is one of the better SEMrush alternatives on the internet. It’s easy to use and fairly cheap as well!

• SpyFu specializes in competitor analysis, offering insights into competitors’ keywords and ad strategies.
• The tool’s intuitive interface makes it easy to perform in-depth research, even for beginners.
• Its focus on PPC data can be particularly valuable for businesses invested in paid advertising.
• The backlink analysis feature is not as comprehensive as that of dedicated backlink tools.
• Some users might find the pricing slightly higher compared to similar alternatives.

8. SEO PowerSuite

SEO PowerSuite

Starting Price: $99 per month

One of the more expensive and equally powerful SEMrush alternatives on the internet, SEO Powersuite is a popular choice for growing businesses and professional SEO freelancers.

• SEO PowerSuite is a downloadable software that provides a wide range of SEO tools for various purposes.
• The one-time purchase option can be cost-effective for long-term use, especially for small businesses.
• The software allows for more flexibility in terms of data handling and storage.
• The user interface might feel outdated and less intuitive compared to cloud-based alternatives.
• Updates and maintenance might be required more frequently due to changes in search engine algorithms.

9. Mangool’s KWFinder

Mangool’s KWFinder

Starting Price: $20 per month

If you want a dedicated keyword research tool to be one of the SEMrush alternatives you are looking for, start using KWFinder now! It has amazing keyword research features that will never make you run out of ideas!

• KWFinder focuses on keyword research and provides user-friendly visualizations of search volumes and trends.
• Its user interface is clean and easy to navigate, making it suitable for users at all levels.
• The tool’s local keyword research feature is particularly useful for businesses targeting specific regions.
• KWFinder’s overall suite of tools is less extensive compared to other comprehensive SEO platforms.
• Some users might find that the data depth and breadth are not as robust as in other tools.

10. SEOProfiler


Starting Price: Contact for quotes

SEOProfiler is one of the best SEMrush alternatives for website auditing of keywords, backlinks, ranking pages, and more!

• SEOProfiler offers a holistic SEO platform with tools for keyword research, backlink analysis, and more.
• The tool’s user interface is modern and intuitive, making it easy to navigate and use.
• SEOProfiler’s audit tool helps in identifying and rectifying on-site issues efficiently.
• The pricing plans might be on the higher side for smaller businesses or startups.
• Some users might require more specialized features that are available in other tools.


In a rapidly evolving digital landscape, staying competitive requires leveraging the right tools to optimize online presence. While SEMrush remains a popular choice, exploring various SEMrush alternatives can provide businesses with unique advantages and cost-effective solutions. Each alternative has its own set of pros and cons, catering to different needs and preferences.

By carefully considering the strengths and limitations of these top 10 free alternatives to SEMrush, businesses can make informed decisions that align with their specific SEO goals and budgets. If you need help in choosing the best SEO alternative for SEMrush, comment your queries down below, and I will get in touch with you soon!

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Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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