What Are The Best Semrush Alternatives In 2025?

Published on: 26 August 2023 Last Updated on: 17 September 2025

Over the past decade, I’ve relied on Semrush completely. In my experience, it turned out to be excellent – perfect for competitor analysis and keyword research. Moreover, I love how this tool has separate toolkits catering to every requirement.

Having said that, this doesn’t really help everyone, particularly beginners looking for a reliable and affordable tool. Yep, everyone might not be able to afford an SEO tool. And only a handful of SEO tools, including Semrush, offer users free access.

Of course, you should consider Semrush. But if you haven’t used the tool before, then I suggest opting for the free trial at the very least. That way, when you check out the top Semrush alternatives, you will be able to make fair comparisons.

I have spent hours curating this comprehensive list of the best Semrush alternatives for helping you figure out which SEO tool is the best for you. From user-friendly tools to feature-packed options, there is something on this list for every kind of user.

Stay tuned!

What Are The Best Semrush Alternatives In 2025?

Best Semrush Alternatives You Should Start Using Now!

While I have always been a fan of Semrush, the absence of an extension kinda bugs me. Keeping that aside, Semrush brings so much to the plate, especially for beginners. As a result, the Semrush alternatives, packed with features and available at a relatively lower price, can be an option for you.

So, here are five factors that I took into consideration for evaluating the best Semrush alternatives:

Functionality.
Pricing.
Free Trial.
User Reviews.
Target Audience.

Based on these factors, let’s check out the best Semrush alternatives of 2025:

1. Ahrefs

Price: $129/month

Ahrefs is one of the most popular free Semrush alternatives that you can start using now. It has some great free tools that will let you get an understanding of its functions before you decide to get a subscription.

Pros	Cons
• Ahrefs offers a comprehensive backlink analysis feature, providing insights into competitors’ strategies. • It excels in keyword research, with an extensive database and up-to-date search volumes. • A user-friendly interface and intuitive navigation make it accessible for beginners and experts alike.	• Ahrefs can be relatively expensive, making it less suitable for smaller businesses with tight budgets. • The rank tracking feature is not as robust as some other tools in terms of accuracy and frequency of updates.

2. Moz Pro

Price: $49/month

Moz Pro is one of the most famous SEO tools in the market right now. This alternative tool offers multiple free features similar to Semrush tools that you can start using right now. This is a great SEO tool for businesses.

Pros	Cons
• Moz’s Domain Authority metric is widely used to gauge the potential ranking of a website. • It provides excellent educational resources, making it a valuable tool for beginners in SEO. • The tool’s interface is visually appealing and easy to navigate.	• The backlink index is not as large as some competitors, potentially missing out on crucial data. • Moz’s keyword research capabilities might not be as extensive as those of other tools.

3. Ubersuggest

Price: $29/month

One of the cheapest alternatives to Semrush is Ubersuggest. Created by world-renowned Semantic SEO guru Neil Patel, this tool has various useful and easy-to-use features, like keyword research that you will like. For more help, you can also use its companion app AnswerThePublic to find new content ideas.

Pros	Cons
• Ubersuggest offers a free plan with limited features, making it accessible for startups and small businesses. • The tool provides a simplified yet effective approach to keyword research and content ideas. • Ubersuggest’s interface is user-friendly and easy to understand, especially for those new to SEO.	• The free plan’s limitations can be restrictive for businesses looking for in-depth analysis. • The tool’s capabilities might not match the comprehensive features of other paid alternatives.

4. Majestic SEO

Price: $49.99/month

Majestic SEO might be one of the lesser-known alternatives to Semrush, but it’s a good one due to various reasons. If you want a tool for backlink analysis, this tool is one of the more recommended ones. Moreover, Majestic has the largest database for backlinks, which can help you out greatly.

Pros	Cons
• Majestic SEO specializes in backlink analysis and provides detailed insights into link profiles. • Its Trust Flow and Citation Flow metrics offer a unique perspective on the quality of backlinks. • The tool’s historical index feature can be valuable for analyzing long-term trends.	• Majestic SEO’s focus on backlinks might make it less versatile for overall SEO management. • The user interface could be more modern and intuitive, especially when compared to other tools.

5. Serpstat

Price: $69/month

If you want one of the easiest-to-use SEO tools for beginners, then most experts will recommend SERPStat. It’s an easy-to-use tool that many will like thanks to its clean interface. The best part? This tool is a sort of all-in-one solution, much like Semrush, offering more than 30 SEO and marketing features.

Pros	Cons
• Serpstat offers a wide range of SEO tools, including rank tracking, backlink analysis, and site audit. • Its pricing plans are relatively affordable, catering to businesses with varying budgets. • The tool’s interface is user-friendly, making it accessible to users of different skill levels.	• Some users might find the data accuracy and comprehensiveness to be slightly lower than that of competitors. • Advanced users might miss certain advanced features available in other tools.

6. Raven Tools

Price: $39/month

If you want a more hands-on approach to PPC management, then I would recommend using Raven Tools. It’s pretty affordable, having a host of great features as well that will help you grow your business.

Pros	Cons
• Raven Tools provides an all-in-one platform for SEO, social media, and PPC management. • The platform offers customizable reports, making it suitable for agencies working with multiple clients. • Raven Tools’ site auditor helps in identifying and fixing on-site issues effectively.	• Raven Tools provides an all-in-one platform for SEO, social media, and PPC management. • The platform offers customizable reports, making it suitable for agencies working with multiple clients. • Raven Tools’ site auditor helps in identifying and fixing on-site issues effectively.

7. SpyFu

Price: $39/month

If you want a good tool for backlink audit and PPC analysis, SpyFu is one of the better Semrush alternatives available in the market. It’s easy to use and fairly cheap as well! In addition, Spyfu is also popular for keyword research, marketing reports, SERP checking, domain comparison, and rank tracking.

Pros	Cons
• SpyFu specializes in competitor analysis, offering insights into competitors’ keywords and ad strategies. • The tool’s intuitive interface makes it easy to perform in-depth research, even for beginners. • Its focus on PPC data can be particularly valuable for businesses invested in paid advertising.	• The backlink analysis feature is not as comprehensive as that of dedicated backlink tools. • Some users might find the pricing slightly higher compared to similar alternatives.

8. SEO PowerSuite

Price: $349/year

This SEO powerhouse is an excellent combination of four separate tools: Website Auditor, SEO SpyGlass, Link Assistant, and Rank Tracker. SEO Powersuite offers multiple features for technical SEO professionals, which include keyword research, rank tracking, backlink analysis, and site audits.

Pros	Cons
• SEO PowerSuite is a downloadable software that provides a wide range of SEO tools for various purposes. • The one-time purchase option can be cost-effective for long-term use, especially for small businesses. • The software allows for more flexibility in terms of data handling and storage.	• The user interface might feel outdated and less intuitive compared to cloud-based alternatives. • Updates and maintenance might be required more frequently due to changes in search engine algorithms.

9. Mangool’s KWFinder

Price: $24.50/month

If you want a dedicated keyword research tool to be one of the Semrush alternatives you are looking for, start using KWFinder now! It has amazing keyword research features that will never make you run out of ideas!

Pros	Cons
• KWFinder focuses on keyword research and provides user-friendly visualizations of search volumes and trends. • Its user interface is clean and easy to navigate, making it suitable for users at all levels. • The tool’s local keyword research feature is particularly useful for businesses targeting specific regions.	• KWFinder’s overall suite of tools is less extensive compared to other comprehensive SEO platforms. • Some users might find that the data depth and breadth are not as robust as in other tools.

10. SEOProfiler

Starting Price: Contact for quotes

SEOProfiler is one of the best alternatives to Semrush for website auditing of keywords, backlinks, ranking pages, and more!

Pros	Cons
• SEOProfiler offers a holistic SEO platform with tools for keyword research, backlink analysis, and more. • The tool’s user interface is modern and intuitive, making it easy to navigate and use. • SEOProfiler’s audit tool helps in identifying and rectifying on-site issues efficiently.	• The pricing plans might be on the higher side for smaller businesses or startups. • Some users might require more specialized features that are available in other tools.

11. Surfer SEO

Price: $99/month

In the on-page optimization, keyword research, and site audit departments, Surfer SEO emerges as one of the strongest competitors to Semrush. This cloud-based tool helps users analyze their website pages and offer suggestions based on the same.

Pros	Cons
• Surfer SEO depends on AI to offer actionable insights for creating ranking content. • The tool’s standout feature is its Content Editor, which can be used for creating high-quality, relevant content. • The tool saves time thanks to its Content Planner and automated content auditing feature.	• The platform may appear somewhat expensive for users with limited budgets. • The tool appears to be limited when it comes to advanced keyword research and backlink analysis.

12. SE Ranking

Price: $65/month

SE Ranking is a pretty balanced alternative to Semrush in terms of both affordability and SEO features. The tool offers users all that they need for SEO, like a backlink checker, keyword explorer, SERP analyzer, content editor, on-page SEO checker, keyword grouper, etc.

Pros	Cons
• SE Ranking is relatively cost-effective and offers good value in terms of price. • The platform is praised for its intuitive and straightforward design. This makes the platform super easy to navigate. • The tool has an academy that offers a great learning hub for guiding users.	• While the initial costs are relatively low, they tend to escalate with frequent tracking, higher keyword volumes, and other add-ons. • The backlink checker of SE Ranking is not as deep or powerful as the basic offerings from major competitors.

More Resources:

Barsha Bhattacharya

Barsha is a seasoned digital marketing writer with a focus on SEO, content marketing, and conversion-driven copy. With 7 years of experience in crafting high-performing content for startups, agencies, and established brands, Barsha brings strategic insight and storytelling together to drive online growth. When not writing, Barsha spends time obsessing over conspiracy theories, the latest Google algorithm changes, and content trends.

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What Are The Best Semrush Alternatives In 2025?