Why Does CPM In Digital Marketing Matter So Much?
Sep 28, 2023
You want the search engine to work in your favor and put your website on top of the search result. But with the constant updates of the Google algorithm, it might be hard to track down where exactly you are going wrong. Here are some helpful tips:
There was once a time when it did not matter how many times you used a keyword for a particular article, but times have sure changed. Google has gotten smarter in identifying keywords related to specific topics. You cannot use random keywords here and there and expect the article to be engaging enough.
Google has gotten way more intelligent in spotting articles, stolen from another blog or website. You cannot get away with posting content that has been already published. People will not be able to rank higher with plagiarized content as Google will identify even the smallest portion of duplicated writing and content. It is best advised to generate original content for your website to get organic reach and better traffic. Find the best SEO services to increase the visibility of your website without hurting your website’s reputation.
At times, people may write attractive and yet misleading article heading to get the readers’ attention. These links are purposefully shared across social media to reach a mass audience. When people click these links and find out the title to be misleading, they soon withdraw from surfing the site; this sends a clear message to the Google algorithm that the given site is not to be trusted. There are analytics tools to check the reliability and bounce rate of a given website. When the bounce rate of a website is higher than usual, it denotes people are visiting the site, but are leaving immediately without having met their expectations.
A website must be well represented to a visitor. It is often seen the website that is slow to upload is a major let down for many. If you have a slow-moving website, fix that problem immediately. Google algorithm will hardly allow a website, poorly maintained, to rank on top of the search results.
Keep yourself updated with the changing algorithm of Google to stay on top of your marketing strategies.
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