SEO services work in tandem to showcase your website’s relevance for queries and improve its technical performance. They include keyword research, SEO audits, on-page optimization, and link building.

A webpage looks different to you than it does to a search engine. A search engine sees a page as text, graphics with their formatting, and links.

On-Page Optimization

On-page optimization is one of the most important aspects of SEO. It includes optimizing a website page’s content and technical components to ensure it is relevant to specific keywords. This can help increase the page’s visibility on search engine results pages, leading to more traffic and business for your website.

On-page optimization involves using keywords in web page content, titles, and meta descriptions. It also ensures that the page is well-structured and contains relevant internal links. This is because search engines look for content that answers queries submitted by users. The more relevant the content is, the higher it will rank on SERPs. On-page optimization also involves tweaking HTML elements to make them more search engine friendly.

Analytics

The ability to track your ROI is one of the most important SEO services an agency should offer. It helps your team understand the value of SEO and allows you to measure its impact on your business. Typically, this involves syncing your marketing and sales data through Marketing CloudFX or WebFX.

Technical SEO focuses on the technical foundation of your website to ensure search engines can easily crawl, index, and render it. This includes best practices like website speed, structured data markup, and mobile-friendly design. It also involves ensuring your website is using HTTPS instead of HTTP. Organic SEO improves rankings in the main “organic” area within search engine results pages (SERP). This is important to businesses with a national or international focus.

Keyword Research

Keyword research is the cornerstone of every SEO campaign, influencing tasks like content topic selection and on-page optimization. It identifies what queries users type into search engines and how competitive they are to rank for.

Keyword analysis also helps to identify search intent, meaning what a user is looking for when they enter a query. This is critical because optimizing a page around the user’s search intent is better than just the keyword itself.

Knowing your business’s most relevant search terms can be difficult, so many companies turn to paid competitive analysis tools for help. However, a few other ways to get keyword ideas may not be available through a tool. For example, try searching a keyword on Reddit or typing it into Google and see what related searches are suggested.

Link Building

Links (also known as hyperlinks) allow users to navigate between pages on the web. They also serve as an important indicator of a page’s relevance to search engines.

There are many ways to build links, but the best way is to create valuable content that people will want to link to. This can be done by guest blogging, using the skyscraper technique, or reaching out to influencers in your niche and asking them to link to your content.

Another great technique is to use services to find writers who need sources and pitch them your content. This approach is more subtle and effective than begging for links.

Content Creation

Consistent, quality SEO content creation is the linchpin of any SEO strategy. Even if your brand has the best products, employees, and services, it will only get very far with SEO content that resonates with your audience and drives results for your business or organization.

Developing SEO-friendly content involves several key elements. This includes defining measurable goals for each piece of content, ideating to create content that meets those objectives, and measuring the performance of each piece of content so that you can learn from its successes and failures.

It’s also important to incorporate the right keywords into your content during content creation. This can be done in various ways, including keyword research, natural language use, and focusing on answering questions that your customers might have when researching the topic you’re writing about.

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