Why Does CPM In Digital Marketing Matter So Much?
Sep 28, 2023
After Elon Musk’s decision to limit the number of posts you can see on Twitter made users furious, experts believe it’s worse than what appears on the surface, especially when it comes to attracting advertisers to the platform.
Elon Musk and the new CEO Linda Yaccarino made this limit on the number of posts you can view on Twitter daily. Elon has stated that this decision has been taken to discourage data manipulation and scraping, which has plagued Twitter so far.
This decision has been met with outrage by most users since they can no longer see posts after hitting their daily view limits. More importantly, it has been found that users see a lesser number of corporate advertisers now compared to what was before.
Following a ton of reports from users saying they can’t see new Tweets and are being greeted by a “Rate limit exceeded” message, Elon Musk has announced new daily Twitter limitations that include allowing unverified users to only read 600 posts per day. https://t.co/Mt2vSZ7eQb pic.twitter.com/F1trzfWFe7— IGN (@IGN) July 1, 2023
CEO Linda Yaccarino had stated multiple times so far that she wishes to “strengthen bonds” with advertisers who left Twitter when Elon bought it last year. However, most advertising experts believe this was the “worst move possible” that Linda could have made.
This is what Mike Poulx, a research director for Forrester, has stated:
The advertiser trust deficit that Linda Yaccarino needs to reverse just got even bigger. And it cannot be reversed based on her industry credibility alone.
A similar opinion was also voiced by Louis Paskalis, former marketing boss of Bank of America and founder of AJL Advisory – an advertising consultancy agency. This is what he has said:
This move signals to the marketplace that he’s incapable of empowering her to save him from himself.
Since Twitter has capped the number of posts you can view – 10,000 for verified users and 1,000 for unverified users – the number of Twitter ads that you will see will also be considerably lower from now on. This will make advertisers less likely to advertise on Twitter from now on.
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