If you’ve been part of the prospering SEO industry for a while, you probably already know that things are not what they used to be a couple of years ago. Compared to only several years ago, the market is much more competitive nowadays, with thousands of SEO solopreneurs and companies fighting for customers who seek help in increasing their online visibility.
Whether you’re an SEO consultant looking for new clients or your SEO Agency owner looking to expand your SEO client base, you need a solid strategy for finding new prospects and converting them into paying customers.
So, how do you find prospects who need SEO services, and when you do, how do you pitch your thriving services successfully to them? Keep reading to discover five proven ways to get more clients for your SEO agency.
Make Sure That Your Pricing Is in Line
Whether your rate is $500, $2,500, or $5,000, what you’re offering within that rate is crucial because your pricing needs to jive with customer expectations and with what’s already on offer in your market.
For that reason, make sure that your competition research encompasses the options available to your clients in their local regions and adjust your SEO price list accordingly.
Also, consider “shaking up” your existing proposals by creating monthly SEO packages with transparent pricing, as they can help you generate more SEO leads from your website and by word-of-mouth marketing from satisfied clients.
Only when having multiple pricing options for different types of clients, you’ll be able to craft a winning SEO proposal template that will help you bring in new clients and grow your business further.
Nevertheless, your services must be profitable to sustain your business. For that reason, make sure that you don’t undervalue your work and set realistic prices that will satisfy both your need to stay profitable and your clients who’ll feel content with what they’re getting for the price they pay.
Make the Most Out of LinkedIn
LinkedIn is the undisputed social media ruler when it comes to interacting with other businesses online. With over 55 million company accounts, this social media network represents the platform for companies to reach both B2B prospects and consumers and find potential clients.
If you’re not already, you need to immediately start using LinkedIn to find new clients for your SEO agency and establish your expertise by providing educational content and thought leadership articles and connecting and beginning conversations with potential prospects.
Moreover, LinkedIn also offers paid ads to get you in front of your target audience as you can target people by industry, location, job title, function, and more.
Guest Blogging Can Do Wonders
As an SEO expert, you already know the value of guest blogging, and words like “personal branding,” “visibility,” and “backlinks” may come to mind as all these certainly make guest blogging the best way to funnel prospective clients to your agency’s website and your services.
Wrap your thoughts around this idea and think outside the box. For example, if your agency focuses on SEO for your local area, think about all local businessmen reading their information online and getting a blog post there.
Or, if your agency focuses on SEO for enterprise websites, where are the chief marketing officers of these enterprises getting their information? Finally, wherever you decide to guest blog, ensure that your byline is landing in front of your audience’s eyes.
Get Yourself Into Industry-Related Events and Conferences
Just like guest blogging, speaking at industry-related events and conferences can help you establish yourself and your SEO agency as a voice of authority within your field. In most cases, calls for conference speakers are widely publicized, so you should be able to find suitable events or conferences without hassle.
Also, you should join the mailing lists of all regular events that you think would be a great fit so you don’t miss out on any news or calls for speakers. But, most importantly, choose events and conferences that your target audience is likely to attend and ensure your topic will appeal to them.
Create an Affiliate Program
Finally, creating a referral or affiliate program can be as uncomplicated as providing discounts on your prices to customers that refer new ones or something as complex as a full-blown affiliate program with ongoing commissions for successful client signups. This marketing strategy can help you bring in some new clients by offering a kickback to existing clients for mentioning your excellent work to their friends in need.
Don’t be put off by the competitive market occupied by SEO agencies because there’s plenty of fish in the sea and there are many businesses that might need your services. The only thing is—you need to find them.