“What Criteria Cannot Be Used To Create A Custom Segment?”

  • Dimensions❌
  • Sequences of user actions❌
  • Metrices❌
  • Ad Type✔️

The correct answer is: Ad Types.

Explanation: In terms of creating a custom segment, the only section for which you can’t create one is for any ad type, ad group type, or even campaign type.

The segment is a subset of the Analytical data, but different types of Ads don’t fall under these dimensions or metrics. You can only choose the type of ad group or campaign, but you can’t choose any particular type.  

When it comes to segment builders, they create component filters of segments on the basis of Analytics of metrics and dimensions.

How To Build A New Segment?   

How To Build A New Segment

To build a new segment, you need to properly configure all the individualized filters in a segment. And then, you need to apply the segments to all of your reports, and in the dashboard then, you can see specific data.

Segment Builder User Interface  

Segment Builder User Interface

When it comes to segment builders, it helps you to create different component of filters of segments based on the Analytics metrics and dimensions. This way, you get to choose the metric or dimensions, comparative operator, then you need to enter the value to set certain conditions on the filter. For certain cases, people can choose the data scope (session, hit, user).

Language – exactly matches – “fr”

(dimension – operator – dimension value)

Revenue – per user – > “100”

(metric – scope – operator – metric value)

Age – “18 – 24” (Age = 18 – 24)

(dimension – implied operator – dimension value)

Each segment contains about 20 filters.

Read More: What Is Not Considered A “Source” In Google Analytics By Default?

Scope Of Data

Data Scope

With each new filter, the segments have about a few more scopes of the data, which are defined as:

  • Hit –  

Behavior is usually confined in single action, for example starting a video or viewing a page.

  • Session –   

Behavior in a single action; so, example, a certain goal of the users is completed during the session or even the amount of the revenue that they generated in a certain session.

  • User –   

The behavior across the sessions in the date that range that you are using is about 93 days. So, for example, the goals for the users are completed, or the revenue is generated in a data range.

  • Product –   

The behavior that is associated with different products. They are available when you are using product – related to metrics.

When a filter has included more than one or multiple scopes, then they usually work together in the following way.

  1. Sessions in Revenue per hit > 10
  2. Users Revenue per Session > 10
  3. Users Revenue per hit > 10

How Are The Filters Evaluated?

How Filters Are Evaluated

There are multiple values that have similar dimensions that are joined together with OR logic, example:

Age: 18 – 24 OR Age: 25 – 34.

The data will be met if either of the conditions is included.

If multiple values and dimensions in the similar category are then joined with AND logic, like, example:

Behavior: Sessions > 1 AND Behavior: Transactions per user > 1.

The data will be met if either of the conditions is included.

Dimension values and metric values are in the similar category that is joined with the AND logic, like, example:

Ecommerce: Revenue per user > 10 AND Ecommerce: Product = T-shirt.

The data will be met if either of the conditions is included.

The filters from more than one rather multiple category are joined together with AND logic, like, example:

Demographics filter AND Technology filter AND Sequences filter.

The data will be met if either of the conditions is included.

Create New Segments  

Create New Segments
  1. Sign in on your Analytics account.
  1. Then open the View whose data you wanna analyze.
  1. Then open Reports. Or start with any report you want.
  1. Click on Add Segment to open the segments list.
  1. Click on New Segment to open the segment builder.
  1. Then you need to enter the name of your segment.
  1. In the options given, use the different categories to configure the segment as you want.
  1. After you are done with the filtering, you can preview it and give it a test run.
  1. If you are satisfied, then save the segment builders and reports.

Read More: What Does Assigning A Value To A Google Analytics Goal Enable?

Wrapping Up!  

Now that you have an understanding of what criteria cannot be used to create a custom segment?, then you can now read upon how to build new segments.

However, before you know that, there are also certain filters and segments. So if you think this article was helpful, then give us a like and comment down below.

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Nabamita Sinha

Nabamita Sinha loves to write about lifestyle and pop-culture. In her free time she loves to watch movies and TV series and experiment with food. Her favourite niche topics are fashion, lifestyle, travel and gossip content. Her style of writing is creative and quirky.

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