Search Engine Optimization (SEO) and SEO API tools have become a necessity for all businesses. In this digital age, your website needs to rank on the top ten (first page) of Google search even to be visible to the audience. You search for something, and 90% of the time, you will get what you need on the first page.

Therefore, if you want your website to rank at the top of all search engines, you must make use of SEO API tools to do so. Therefore, to get started on the journey to increase your website traffic, read this post till the end.

What Is An SEO API Tool?


In order to check the metrics of your website like its ranking pages, traffic, backlink profile, and more – you must use SEO API tools. You can also use these tools to gather information like the best ranking and traffic-fetching keywords and use them in your website to make it rank higher and learn how does SEO increase website traffic!

These API SEO tools make data collection easier for users. All you need to do is integrate or connect these tools with your website, and that’s it! Now you can use your SEO tool API to get all the metrics you need and improve your website rankings and traffic!

The main use of SEO API tools in 20323 are:

1. Conduct Keyword Research

Conduct Keyword Research

Since your target audience base will use specific keywords to search for content in search engines, having the most searched keywords on your website will allow your audience base to access them easily. 

This is where SEO ranking API tools come in handy to identify high-ranking keywords with high search and traffic volumes to rank your website easily! Use these keywords, and you can create unique content by using SEO tips to make website rank highly!

2. Analyze Competitor Websites

Analyze Competitor Websites

One of the best uses of using an SEO API tool is to monitor what your competing websites are up to. If they have web pages that rank at the top of search engines, then it means that they must have used high-ranking keywords. 

With API tools, you can identify what keywords they have used and what content they have posted on their websites. This will give you a good idea as to what you can do as well to beat the competition!

Monitor Backlinks

Backlinks are links from other websites. They refer to various other websites that have web pages containing links to your website.

Therefore, search engines will always rank websites with a high backlink count at the top. This is because search engines believe that the more backlinks you have – the more trusted your website content is. It acts as a mark of quality.

With SEO audit API tools, you can check out your backlinks. The more you have, the better it is! Therefore, it helps you to create high quality backlink for your website!

5. Monitor Website DA

Most analytics SEO API tools allow you to check the DA (Domain Authority) rating of your website. This is a score out of 100 that calculates the strength of your website. Here, the higher the DA rating you have, the easier it becomes for your website to rank and gain traffic.

The Best SEO API Tools You Should Use To Rank Higher In 2023

If you wish to increase your website ranking and traffic, then you should start using these SEO API tools now!

1. SEMRush


The SEMRush SEO tool is one of the best SEO API tools in the market right now. You can start by creating an account here and start getting web metrics at your fingertips!

SEMRush is an amazing tool because of how easy it is to integrate it with other applications and APIs. Some of its best features are:

  • Domain Analysis: Analyze your entire website and find out its highest-ranking pages, total traffic, and more.
  • Competitive Analysis: Analyze the high-ranking pages and keywords used by your competing websites.
  • Project Management: Develop plans to manage and monitor multiple websites. This feature is primarily used by businesses that manage multiple websites.
  • Advanced Analytical Reports: You can create analytical reports based on the branding, labeling, and scheduling tasks of your website for stakeholders.
  • Content Marketing: SEMRush acts as an SEO Audit API, allowing you to audit your website along with your competitors.

If you wish to get started with SEMRush, then you must subscribe to its premium plans. The various SEMRush pricing plans are:

  • SEMRush Pro ($129.95 per month): This plan is perfect for smaller teams and SEO freelancers.
  • SEMRush Guru ($249.95 per month): This plan is perfect for mid-sized businesses and SEO agencies.
  • SEMRush Business ($499.95 per month): This plan is best for larger agencies and enterprise-level businesses.
• Best for smaller businesses on a tighter budget.
• Perfect for eCommerce businesses.
• It lets you perform better competitor analysis.
• Only SEO tool to provide social media analysis.
• Conducting keyword research and tracking your ranking content can be a bit complicated compared to other apps.
• The premium plans are pricier compared to other apps.

2. Ahrefs


Ahrefs is another popular SEO API tool that many businesses prefer using. It has various features like

  • Site Explorer: This feature lets you analyze your own websites and that of competitors as well.
  • Keywords Explorer: This tool lets you conduct keyword research, revealing their traffic volume and KD (competitiveness). 
  • Rank Tracker: As the name suggests, this feature lets you track your top-ranking web pages and check how much their traffic and rank fluctuate.
  • Site Auditor: If you wish to audit your website and optimize it, this is the perfect tool for you.
  • Content Explorer: If you wish to find new contempt ideas for your website, this is the tool you should be using.

Ahrefs Pricing plans include:

  • Ahrefs Life ($99 per month): Best for freelancers and small businesses.
  • Ahrefs Standard ($199 per month): Best for marketing experts and SEO consultants.
  • Ahrefs Advanced ($399 per month): Best for in-house marketing teams.
  • Ahrefs Enterprise ($999 per month): Best for big agencies and enterprises.
• Easy to use interface.
• Applicable for many search engines.
• You can carry out an analysis of broken and lost backlinks.
• It helps you audit core web vitals.
• You can find new content ideas using its Traffic Potential metric.
• It helps you manage multiple websites.
• There’s no Ahrefs Free Trial to test out its features.
• Makes use of a credit system, even in premium plans. This limits your reporting capabilities.
• There’s no support for mobiles.

3. Moz


Moz, or Moz Pro, is one the oldest of the three SEO API tools on this list. It has various useful features like:

  • Keyword Research: You can conduct keyword research to find out keywords to publish content on.
  • Website Crawling: This feature lets you highlight any and all technical issues that might prevent SERP engines from crawling your website.
  • Free SEO Tools: Moz has various free tools that you can use on a limited basis to conduct keyword research and check the traffic of websites.
  • On-Page Optimization: Let’s optimize your website by providing various suggestions to do so. 
  • Link Research: This feature lets you check out how strong or weak your backlink profile is.

Moz Pro pricing plans include:

  • Moz Pro Standard ($99 per month): For small businesses and freelancers.
  • Moz Pro Medium ($179 per month): For medium businesses and marketing and SEO consultants.
  • Moz Pro Large ($299 per month): For larger businesses and agencies.
  • Moz Pro Premium ($599 per month): For the top marketing firms and the biggest teams.
• Keyword research is made easier.
• You can easily spot and fix any technical SEO issues.
• Quickly generates any SEO reports you might need.
• Provides quite a few free SEO tools.
• Primarily targeted towards the US market.
• Not recommended for newbies using an SEO API.
• Has a very complex UI.


Now that you know about the best SEO API tools, it’s time for you to start using them and see your content ranking higher on SERPs! Let me know in the comments about which of these three tools you have used and how your experience has been!

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Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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