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It’s truly astonishing how many industries blockchain technology is disrupting. It started off as a simple proposal to enable Bitcoin, but quickly became its primary component and now we’ve yet to discover the blockchain’s many use cases.
It’s true that the blockchain is highly secure However, the emphasis is put on the fact that it eliminates the need of a go-between when conducting transactions. The native cryptocurrency of Polkadot, DOT, for example, was designed to make this possible.
Next on blockchain’s list is search engine technology. Since 68% of online experiences start with search engines, SEO is considered to be very relevant nowadays. Powered by blockchain – it’ll probably make history.
This article will discuss blockchain’s importance and how it’s revolutionizing search engine technology.
Let’s dive in!
First and foremost, blockchain is all about transparency. It started in 1991, primarily for storing and securing digital data. However, this technology is growing at a rapid pace. Blockchain is a public decentralized ledger that allows users to share information across a network.
It provides safer transactions, as well as the faster transfer of data. Moreover, blockchain technology helps with verification processes and is also great for reducing costs. That said, the blockchain really does come with a wide range of benefits for your business.
Many businesses have already opened their doors to blockchain technology. In fact, around 90% of businesses have adopted it to some capacity. In spite of that, there’s still a long way to go before it affects almost every aspect of our everyday lives.
Industries impacted by blockchain technology include healthcare, banking, real estate, cloud computing, etc. As previously mentioned, SEO has now caught the eye of blockchain.
One important thing I’d like to add is that the next-generation concept of the web is named Web 3.0, and will connect users within a decentralized network. That’s how much blockchain technology is evolving.
Among its many uses, blockchain can also be beneficial for marketers. This was an unknown subject before, but it’s more clear than ever that there is indeed an indirect connection between blockchain and search engine technology.
That said, blockchain can have a profound impact on both search engine optimization (SEO), and search engine marketing (SEM).
SEO is a part of digital marketing and is designed to help you improve your website’s search engine ranking. Even on its own, it’s a very successful strategy. However, blockchain helps you attract relevant traffic to your website.
Below listed are some of the ways blockchain revolutionizes SEO.
This will result in increased use of smart contracts, and secure storage of these contracts, along with user verification, as well as fraud reduction. Most importantly, it ensures you’re paying for human clicks, instead of bots.
Another marketing strategy for increasing your website’s visibility, which is mostly done through the method of advertising. Blockchain technology’s decentralized ledger has many benefits for marketers, as it helps them to better manage data and gain deeper insights about their audiences.
Below listed are some of the ways blockchain revolutionizes SEM.
Thanks to blockchain, we’ll now have a more secure ad supply chain. In addition, all
parties, including vendors, buyers, and website owners can communicate more
freely and securely.
Yes, there are some setbacks regarding the use of blockchain in search engine technology, but challenges always arise during the infancy of innovative technology.
The world is facing a transition period, so humans need time to adapt to these changes before they embrace such a disruptive technology.
However, these setbacks are worth mentioning, even if they’ll surely be resolved.
Polkadot was launched in May 2020 and one of the developers was the Ethereum co-creator Gavin Wood. First and foremost, Polkadot is a blockchain platform that enables connecting of blockchains. It allows users to perform transactions and exchange messages without the need for a third party.
Polkadot use cases include eliminating high transaction fees, gaming, and cross-chain solutions, but you can also buy Polkadot and plan it for future investments. It is generally considered to be a good investment for 2023 and beyond, as it is poised for adoption and utility.
In addition, Polkadot is designed to be fast and scalable due to the use of its many para chains. However, its two main functions are a governance token and can be used for staking, which is how transactions are verified.
Search engine technology will never be redundant. It’s an ever-changing technology on its own, but with blockchain, it’ll probably turn out to be even more amazing.
Blockchain is mostly altering the way transactions are processed, and this can really impact search engine technology.
Blockchain technology is still not at its best game, but it’s on the way to becoming the most disruptive innovation to ever exist. As adoption rises, its features are also going to improve. This means that search engine technology, along with all other technologies impacted by blockchain is up for a wild ride.
Smart contracts also play a huge role, as they build trust between the customers and the business, but most importantly, they provide safer transactions. All in all, search engine technology is deeply impacted by the blockchain, but in a rather positive way.
What’s left for us is to wait and see how the cards will play out and what the future holds for these two!
Additionals:
Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.
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