If you keep up with the fluctuating world of digital marketing, you will be surprised to find out about the recent inflation in cost-per-click prices. Sounds shocking right? Let’s dissect the matter in detail and find out more about the same. Stay tuned while we snoop around and make you aware of all the information in this context! 

What Happened, Google?

Google recently posted about these bugs, which impacted the prices of several non-US cost-per-click campaigns. Simply put, the cost-per-clicks turned out to be inflated. In fact, some advertisers and digital marketing experts event reported that inflation data was trending somewhere between 300 to 400 percent.

cost-per-clicks inflation data

Initially, Google specified that this bump in the prices of cost-per-clicks was meant for only non-US campaigns. However, that wasn’t how things actually turned out to be – this became increasingly clear when some advertisers and experts also complained about similar inflation-related happenings for US campaigns, too. Google commented,

“We're aware that a subset of non-US campaigns are affected by a technical issue causing cost-per-click (CPC) to be incorrectly inflated." 

Google couldn’t inform users about the time by when this issue could be fixed. Google further added how the matter has simply escalated in a matter of few hours and commented,

“we’re aware of a problem with Google Ads affecting a significant subset of users.”

This is not the first time, we have seen such a bug interfering with Google’s regular operations. A similar bug had also made matters worse in the month of November last year when the company has to in fact refund advertisers while fixing issues towards the end. 

Is It Fixed, Then? 

On the morning of 25th May, Google posted an informative update about fixing the issue. In this context, Google wrote,

“Our team is continuing to investigate this issue. We will provide an update by May 25, 2022, at 7:00 PM UTC with more information about this problem. Thank you for your patience.”

By 2:57 pm ET on the same day, Google was finally able to fix the problem and posted about the same, apologizing for all the inconveniences caused in the process, and thanking users for their patience. Google also promised that by the end of the month all data-related changes will be fixed.

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Barsha Bhattacharya

Barsha Bhattacharya is a senior content writing executive. As a marketing enthusiast and professional for the past 4 years, writing is new to Barsha. And she is loving every bit of it. Her niches are marketing, lifestyle, wellness, travel and entertainment. Apart from writing, Barsha loves to travel, binge-watch, research conspiracy theories, Instagram and overthink.

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