In recent years, appearing high up the search engines has become vitally important for all kinds of businesses. It’s estimated that around 98% of consumer journeys start with search – so it’s more than reasonable to presume the same applies to potential clients looking for – and finding – medical, dental, and other types of healthcare services.
If you run any type of healthcare business, being found under local or specialist service searches could mean the difference between enlisting a new client or being passed over in favor of another, rival firm. With so many other practices now in operation, spending a little time on your website’s reach and prominence within search engine listings will help you stand out in an increasingly crowded marketplace. It will also help bring new footfall to your site – potentially transferring those visitors into new clients.
Expanding your market – making sure your site encourages new users
Before studying why you should use SEO, it’s also a good idea to consider the design and layout of your site to make sure you maximize the chances of visitors signing up. For example, how easy is it for users to contact you – do you have a registration form for new clients – do you have an address and telephone details on all pages, for example?
One great way to encourage users to get in touch is to feature a Call to Action (CTA) inquiry form on all pages. By integrating secure forms on your pages (i.e., not just your contact us page), you are more likely to encourage new client contacts – the details of which you could then transfer into an offline database.
Dedicated medical IT services make it very easy to dovetail the details of new client inquiries directly into an offline database where you can then oversee every stage of the patient care process – from initial appointments through to care and finally billing.
The beneficial impact of SEO
Once you have your site working well and set up to encourage clients to get in touch, you’re good to get started on starting an SEO campaign. Here are just a few reasons you should consider investing in hiring an SEO specialist to work on your firm’s website:
Increased exposure, credibility, and trust online:
Google is the world’s largest and most popular search engine, so it should be the platform you concentrate on most. However, while appearing top of Google’s Search Engine Result Pages (SERPs) will be good for generating new business, it will also do a lot for solidifying trust in your brand and your services. If Google ranks you highly, you can be sure people will too. Trust is an inherent part of any medical care, and a high ranking will bestow a sense of professionalism in your practice.
Reducing the costs of acquiring new clients:
No business can operate without clients, and healthcare practices are no different. However, just like any other type of business, your profits are determined by the cost of acquisition versus the sale cost. SEO is one of the most cost-effective forms of promotion, particularly when compared against TV, radio, newspaper, or even online advertising, and offers one of the highest Return on Investment (ROI) percentages.
Search results are unobtrusive:
by nature, appearing in SERPs is an unobtrusive form of advertising – after all, the user only found you because they initially searched. Unlike almost all other forms of “advertising,” search engine results are perceived as impartial. If you load your pages with keywords and phrases likely to be used by your clients (potential and existing), you will quickly reap the benefits from being discovered by users, rather than actively promoting yourself to them.