People, especially when buying products online, expect a business to have glowing reviews on Google. Since reviews are a way to test the authenticity of a brand, most people take it at face value. This is why positive reviews through Google Reviews link matters a lot for businesses, with the capability of increasing their traffic upto 60%.

But how can you create such links and share them online with your customer base to gather more positive reviews? If this is what you wish to learn, then you are in the right place.

Read this post till the end to learn how to create such links and instantly share them with your customers.

What Is A Google Reviews Link

As you might have noticed a lot by now, when you search for a business on Google, you will see its reviews on the right side of the search results screen. Alongside its rating (out of 5 stars), you will see the top reviews underneath it.

Underneath the reviews on the search results page, you will also find its Google Reviews link as well. Here, if you click on it, you will be able to give the business a star rating (out of 5). In addition, you can also write a comment or description for the business on the link to Google reviews.

Why Is A Google Reviews Link Important

There are various reasons why using a Google reviews link to get customer reviews is important in 2023. Some of the main reasons businesses need to take note of are:

1. Favorable Ranking And Increased Visibility

Favorable Ranking And Increased Visibility

The number one reason why you would want your customers to use your Google business reviews link is to get positive reviews to appear on search results.

Since Google has always championed itself to provide the best and the most relevant search results to people, ratings matter. A lot, in fact. This is why ranking on Google Maps has been tied to your business reviews.

Therefore, if you search for a business on Google by searching its name, Google will always try to recommend the highest-rated businesses first. Therefore, if your business has a higher Google rating, expect your website to rank toward the top. 

2. Google Is Likely The First Contact With Your Prospective Customers

Google Is Likely The First Contact With Your Prospective Customers

Let’s face it – most of us learn about new businesses in three ways:

  • Watching ads
  • Word of mouth
  • Searching for businesses

Even if you watch ads online, they will show up on Google websites and on YouTube. Therefore, if you use the internet and Google, chances are you will get to know about new businesses online. And if you own a business, you would always want people to find it online – and see high reviews posted by your customers. 

Now that you understand why a Google Reviews Link is important for your business, it’s time to set it up. So how do you get Google Reviews Link?

There are two processes for getting this link for your business. You can either generate a link to Google reviews from your My Business account or get them directly from Google. I have explained both processes below, so keep on reading!

Get A Google Reviews Link From Google My Business

If you wish to get your business reviews link, you can generate it from your Google My Business account.

Therefore, it’s easy to guess that you need to get your business listed on Google to proceed with this process. If you set up your Google My Business account, getting “my Google reviews link” will become easier.

If you have already set up your Google My Business account and got the Google Guaranteed certification, follow the steps below:

  1. First, log in to your Google My Business account.
  2. Then, open your business listing for which you wish to get a Google review. When you click on it, you will be redirected to its home page. At the top of the page, you will see an option called Get More Reviews. Click on it.
  3. Once you click on it, you will get your Google Review Link. It will be shown to you as an URL. To get your Google Reviews link, simply copy this URL!
Get A Google Reviews Link Directly From Google

The method above requires you to get the link for reviews on Google by using your Google My Business account. As explained earlier, there exists another way to do the same – by searching for your business directly from Google search.

To follow this process, all you need to do is follow the steps as explained below:

  1. First, search for your business on Google Search.
  2. Once your business website shows up on Google Search results, you will find a picture of it (and its location) on the right side of the screen. There, you will be able to see how many Google reviews your business has received (for example – “300 Google reviews”). Click on it.
  3. Clicking on the option above will redirect you to its Google reviews page. On the top right corner of this page, you will see the “Write a Review” option. Click on it.
  4. Now, a box will open up where you can write your review for this business. In addition, you can give it a star rating (from 1 to 5). To get this links, simply copy the URL of this page!

If you wish to share a Google Reviews link with your customers is that they can submit their reviews for your business, the first thing that you must do is generate a Google Reviews link for your brand. But you already learned that in the last step.

So now what? How do you get this link to your customers? How can you convince your customers to write and submit reviews of your business online?

There are many strategies that you can use here to share Google reviews link. Some of the best ways to do so are:

1. Create A Post-Purchase Campaign

Create A Post-Purchase Campaign

So how do you get them to submit Google reviews without sounding a bit too pushy or desperate?

One of the best strategies that new businesses use is creating a post-purchase campaign. Here, whenever a customer of yours buys products or services from your website, they are automatically sent an email. 

This email might contain a digital bill or receipt confirming their purchases, along with a Google Reviews link to help express their opinions regarding your products and services. This is a very simple yet effective process regarding ss that actually works. 

Include Your Google Review Link In Your Email Signature

Similar to the point above, most businesses nowadays use a Call to Action (CTA) feature on the emails they send. What this basically means is that it requests a customer to make a follow-up statement after reading the email.

For example, if you send a purchase receipt to your costumes email ID, you can add a final line saying, “Thank you for shopping with us. Please review your experience on Google.” Here, you can add a Google Reviews link on the CTA – a formal way of asking for reviews.

3. Send Your Customers An SMS

If you think SMS marketing is dead, you are wrong. This is because various statistics show that most SMS are read within 3 minutes after getting them. 

Similar to the point above, you can record the phone numbers of your customers and send them a CTA-like SMS with your Google Review link.

Conclusion: Better Reviews, Better Views!

Since Reviews are crucial to businesses in 2023, learning to generate and share the Google Reviews link of your business is essential to increase and improve your ratings on Search engine. Having higher ratings here is a clear indication that your products and services are valuable 

If you have any queries, comment down below to get your problems solved!

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Debamalya Mukherjee

Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than four years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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