It’s difficult to be a successful local business without the help of Google, and that’s why you need a Google My Business profile. With this free tool, you can create your custom storefront with photos and videos of your store. You can also share information about what makes your business unique or different from others in the area. Not only will this make it easier for people to find you on Google Maps, but it will also give them more insight into what they should expect when they arrive at your door. Here are more reasons you should have a GMB profile for your local business.

Optimized Local SEO

Google local search results are more than just a list of businesses. To optimize your business profile, read the simple 20 steps on the Google Business checklist for better local search results.

GMB profiles let people know what you’re all about and will help your business rank higher in search engines when someone searches for something relevant to your company within your company’s locality. The business description section allows you to explain what sets your company apart from others nearby. The Photos and Media section is a great way to showcase what your business looks like, and the links you provide within this section will help boost your website’s SEO.

Provides Better Customer Service

When looking for local businesses on their mobile device or desktop computer, Google Maps redirects them directly to those profiles first. This allows customers to learn more about your business before they decide to call or visit. If you’re not sure how GMB links to local maps search, you can consult with a reputable SEO company like Sacramento SEO Company to help you with the process.

Improved Trust

When people search for local businesses via a smartphone or computer, they use Google Maps to look at the company’s profile. By claiming your listing and improving it with photos of what your business looks like, you’ll show customers that you’re more trustworthy than other companies in town who have neglected their GMB page.

Also, Google business profiles offer enough space for customers to leave their reviews. If you receive repeated positive reviews, Google will promote you as a ‘Top Reviewed’ business, bringing even more traffic to your door.

Gain Audience Insight

You can learn what customers want by analyzing the reviews they leave. For example, if you’re an auto repair shop and most people mention brake replacement, then it’s time to post a coupon for brakes around town or start doing more work on them. Through the analytic tab in the platform, you can also see the keywords customers use to search for your business or services. This information can help you better target your marketing efforts.

Better Customer-Client Connection

Google My Business lets you send out messages to all of your customers or a specific subset. You could use this feature for things like holiday hours, reminding them about an upcoming appointment, or thanking them for their business. It’s also a great way to connect with disgruntled customers and fix their problems.

If you’re not using Google My Business, you’re missing out on a great way to connect with your customers and boost your business rankings. It’s free and easy to set up a GMB profile, so there’s no reason not to do it.

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