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If you are active on the internet, you probably already know how a simple hashtag can skyrocket the e-celebs to fame.
So, be it TikTok or Instagram, when you use the right hashtag, there can be a massive transformation in the digital presence of brands on social media.
Moreover, when multiple hashtags are strategically put in a single Instagram Reel, it can boost simple content to viral spotlight in a jiffy.
According to the report from Shortimize—
“Research shows that Reels with hashtags see significantly higher reach and engagement than those without. Analysis has found that Reels with hashtags got 43% more reach and 47% more engagement compared to posts with no tags”.
So, if you are also looking for viral and trendy hashtags for Instagram Reels, I have got the perfect guide for you.
Here, in this blog, I have brought you 150+ hashtags from diverse genres— fashion, food, fitness, and more —that can catapult your reels to the limelight.
Stay tuned!

Although hashtags can be any word or phrase used next to the ‘#’ sign, they can be segregated broadly under three types. So, before jumping into the list, let’s look at these types—

Now, simply adding words and phrases next to the ‘#’ symbol cannot drive maximum growth on Instagram. That is, you need to add them strategically. So, to use the right hashtags, here are the steps—
Firstly, you need to choose only relevant hashtags for Instagram Reels. That is, irrelevant hashtags can adversely affect the discoverability of your reels, so choose the relevant ones that align with your content.
Moreover, using only trending or only niche-specific is not a good strategy. So, mix and match different types of hashtags to reach both specific and broad audiences. This way, you can improve the discoverability of your Instagram content.
Although there is no official news, Instagram often bans certain hashtags. So, check them before adding them to your reels. Also, avoid using the spammy ones that might shadowban your account, reducing the reach and visibility.
Although using hashtags is beneficial, overstuffing them is not great. That is, using way too many hashtags can make the caption cluttered and aesthetically unappealing.
Moreover, the hashtags can become repetitive, seeming spammy to the Instagram algorithm. So, your reach and visibility can get impacted.

Now, with the clear idea of how to use the hashtags on your Instagram Reels, here are the trendy and niche-specific hashtags—
Firstly, common hashtags are competitive and align with a broad audience. So, they can be used to attract a variety of audiences on the internet.
If you are planning to attract an audience from the health and fitness niche, you need to choose some of these trendy hashtags. So, here are the niche-specific ones for maximum discoverability—
Now, for all the travel enthusiasts and vloggers on the internet, using travel and adventure-specific hashtags can be a game-changer in reaching the right audience. So, here are some trendy ones—
Out of the many niche-specific areas, beauty, fashion, and lifestyle are the domains for e-celebs to gain fame. So, here are some of the major hashtags that they use for reaching the viral heights—
Comedy sketches and memes have been popularizing on the internet for decades. Moreover, with Instagram reels, they have found a designated spotlight on social media.
So, here are some funny and comedy-related hashtags to use—
Now, doing trending challenges on Instagram can be a great way to boost visibility and go viral. So, if you are posting any challenge reels, here are the hashtags to use—
Food And Cooking Hashtags
But if you are posting food or cooking reels on your Instagram, it is better to use specific hashtags for them—
Finally, business and entrepreneurship reels can be shared using the niche-specific hashtags. This way, you can reach the broader audience and attract new leads—
Even though you know how to use hashtags and the trendy hashtags, you might still not see the reach. That’s because of certain mistakes. So, here are some common mistakes with hashtags for Instagram Reels that you should avoid—
Remember, simple and relevant hashtags can go a long way to build an online presence.
But using the wrong hashtags can only plummet the sudden virality. So, choose them wisely to reach the target audience without losing track or getting shadowbanned on Instagram.
Here, I have broken down some of the common questions that most users frequently look for around Instagram Reels hashtags.
Generally, it is better to use relevant hashtags in Instagram Reels to help the algorithm and the audience understand the content clearly. That is, the optimal number of hashtags ranges from 3 to 7 per post. These mixed and matched hashtags help reels reach more users without looking spammy.
Since good hashtags enhance discoverability, it is vital to choose the right ones. That is, the hashtags should be relevant to the content of the reels, niche-specific, and mix-match diverse broad genres for maximum online visibility. So, to choose them, follow the steps below—
• Visit the explore page and check the trending hashtags section.
• Analyze the hashtags used by your competitors on top reels.
• Use a third-party hashtag tool for suggestions and performance metrics.
If you want to use the built-in features of Instagram to find the relevant or trending hashtags, you need to follow these simple steps—
• Check the Explore page of Instagram to find the trending hashtags section.
• Use the search bar to find the hashtags around a specific keyword.
• Open the top posts and reels and scroll through the description to find relevant and trending hashtags.
Chandrima is a seasoned digital marketing professional who works with multiple brands and agencies to create compelling web content for boosting digital presence. With 3 years of experience in SEO, content marketing, and ROI-driven content, she brings effective strategies to life. Outside blogging, you can find her scrolling Instagram, obsessing over Google's algorithm changes, and keeping up with current content trends.
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