How To Get Google Reviews To Improve Business Reputation?

Brand credibility and authority are the foundation of a strong business reputation in the market. Attracting customers from diverse areas to buy reliable products and services.

Now, in the digital era, the most effective way to build brand credibility is to obtain Google reviews.

Since users trust Google for its reliable and efficient search results, having Google reviews on the business page can boost brand reputation.

Showcasing the reliability of the brand in providing high-quality products and services that satisfy the customers.

But the real issue is — “How to get Google reviews to improve the business reputation?” Well, that’s exactly what I will delve into today.

Here, I have addressed the core benefits of reviews for business and compiled 10 strategies that help businesses gain reliable Google reviews from different customers.

So, keep reading to know more!

Why Do Google Reviews Matter?

Given that Google Reviews offer countless benefits, businesses look for ways to get them from their customers. So, some of these benefits include—

• Building Trust — Firstly, positive reviews from customers help brands to build trust in the market. That is, other customers trust the credibility of the brand.
• Driving Organic Traffic — Moreover, high reviews on Google signal the search engine with audience engagement and boost rankings and organic traffic.
• Influencing Buying Decisions — In addition to this, Google reviews influence the buying decisions of customers. That is, they choose a brand based on the previous reviews from customers.
• Providing Feedback — Also, the reviews provide feedback to the business. So, they can take actionable steps to improve their customer experience. 
• Building Reputation — Additionally, the credibility of the reviews helps boost the brand’s reputation. So, more customers choose the brand for its high reputation.
• Enhancing Loyalty — Finally, the engagement with the Google reviews helps foster a stronger customer base that increases their overall loyalty towards the brand.

How To Get Google Reviews To Improve Business Reputation?

Now, getting Google reviews is not a piece of cake. So, here are some strategies to get Google Reviews that help in improving the business reputation. 

1. Asking Customers For Reviews

Firstly, brands can directly request the customers to give Google reviews. That is, when the customers visit the business, store managers can ask them to review the store on Google.

So, even if 50 to 75 percent of the total customers provide the reviews, it is still a lot. Enabling the brand to build a strong reputation.

2. Using Text Messages

Another method is asking for reviews through SMS or text messages. 

Since most customers forget about reviewing when they step out of the business store, it is better to remind them through a text message.

That is, brands can send the message with a thank-you message followed by the review link. So, the customers can review it instantly through the link.

3. Prioritizing Big Spenders

Usually, customers who spend more on products and services tend to give reviews than customers who spend less. So, prioritizing the big spenders can help get the reviews faster.

That is, brands can identify the big spenders, and loyal customers can send them personalized messages with a review link to fetch the ratings on Google.

4. Tailoring Review Requests

Now, even though it is no news that tailored requests are more successful than general requests, brands need to understand their loyal customers to get reviews.

That is, brands can use automated tools and review management companies to tailor the messages for the customers. So, they can customize the requests for the reviews.

5. Including Review Link In Email

In addition to this, brands can include the review link in the customer emails. 

Be it the order confirmation or delivery email, including the review link can encourage the customers. Moreover, brands can change their email signature with the review link. 

So, whenever a customer receives an email from the brand, they get the review link. This way, brands can increase their chances of getting Google reviews.

6. Sharing Feedback On Social Media

Given that most users scroll through social media to find products and services from diverse brands, sharing positive feedback on social can boost the brand’s presence.

Moreover, the feedback can help build brand trust with the customers. That is, it can be a social media proof of satisfied customers for the business.

7. Optimizing Google Business Profile (GBP)

Now, even though most users scroll through socials to find brands, the majority of them check the brand on Google before purchasing. 

So, having an optimized Google Business Profile is the key to getting noticed and attracting customers.

That’s why brands need to provide accurate information about the name, address, and contact number for the business. So, customers can find the brand on Google.

This way, they can add the reviews to the existing business profile on Google. So, brands can get reviews and build credibility.

8. Creating A Review Landing Page

Another creative method to encourage customers to review the brand on Google is by creating a review landing page. That is, it can act as the hub to collect all the customer reviews.

Moreover, it can compile all the reviews from diverse online platforms. So, the customers can find a single page with both the positive and negative reviews of brands.

Also, this can make the reviewing process easier for the customers. Making them readily share their experience with the brands.

9. Utilizing Video Reviews From Customers

Unlike textual reviews, video testimonials and reviews provide more transparency and authenticity to the brand. 

So, using the video references of the customers can help boost the reputation.

In addition to this, the video reviews compel future buyers to invest in the brand. So, it opens doors for more customer reviews on Google.

10. Sending Post-Purchase Email With Review Links

It is a given that post-purchase emails with a thank-you message or a simple appreciation can make the customer relationship stronger.

Now, including a review link in these post-purchase emails can help in connecting with the customers better. Also, getting reviews simultaneously on Google.

And that’s the end of some of the proven strategies to get Google Reviews in a jiffy.

Since Google reviews help businesses get noticed and trusted, requesting them from customers is a great way.

Remember, the main purpose of getting reviews is to build trust and reputation in the digital market. So, focus on building stronger customer relationships to watch the reviews pour in.