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With the constant evolution in the digital landscape, people are looking for faster and accurate results for their queries.
So, instead of scrolling through several sites, they take immediate help from AI tools like Gemini AI and ChatGPT. Finding prompt and relevant answers in a jiffy.
This sudden shift in the searching dynamics has led to search engines finding new approaches to rank relevant content. And, curate information to draft its AI-generated answers.
Now, this makes digital marketers and businesses update their strategies. Focusing more on AEO (Answer Engine Optimization) methods for AI platforms than ranking on Google SERP.
So, if you are also wondering— How to get ranked on ChatGPT? That’s where an AEO agency comes to play.
With their creative strategies and AEO practices, they can help you develop content that gets your business identified by AI models. Ensuring your content ranks.
In this article, I have brought you a complete guide on how AEO agencies help in ranking your digital content on ChatGPT. So, without further ado, dive right into it!
Similar to SEO (Search Engine Optimization), AEO is a brand-new approach in search ranking that helps in optimizing content for AI models.
It provides certain key practices and methods that ensure your digital content is picked up by the AI-powered search models.
So, AEO agencies develop strategies and practices that focus more on understanding how these models choose relevant content over optimizing it for the target audience.
Some of these common AEO practices include:
With more and more people choosing ChatGPT over Google SERPs, AEO practices become crucial for ranking.
In addition to that, people are always typing in questions in the AI models. Compelling them to find relevant and quick answers for the queries.
So, the models traverse through the countless data and website content to find relevant articles, gather information, and develop the answers.
Naturally, they ignore unstructured or disoriented blogs as irrelevant. And, choose the ones that have a direct and concise answer. Ranking it over other content on the internet.
So, implementing the AEO strategy for your content creation is the need of the hour. And, optimizing your content for ChatGPT increases your ranking chances.
Now, with AEO in the scene, you must be thinking — “Is it over for SEO?” or “Which is better, SEO or AEO?”
However, you need to clearly understand the difference between the two approaches before choosing to discard one of them.
Aspects | AEO | SEO |
Purpose | Provide accurate and concise answers for AI models. | Rank in SERPs with user-relevant content. |
Content Structure | Short and precise answers for specific queries. | Long format with specific keywords. |
Focusing Tools | ChatGPT and Gemini AI | Google and Bing |
Optimization Technique | Search queries, FAQs, natural language, schema | Keywords, backlinks, meta description |
Target Audience | AI models | Human search engine users |
Similar to the E-E-A-T framework followed by SEO models, AEO models follow the RAISE framework for ranking articles.
Your content needs to have specific core elements that give relevance signals to the AI models. For instance, query-based structure and simple language allow ChatGPT to read through your content and rank it.
In addition to that, you need to verify AI models’ access to your content. Without access, the AI crawlers cannot read through your page and block the content as irrelevant. So, affecting your ranking massively.
Instead of focusing on making your pages longer, you need to ensure they are contextually richer. So, your content should be densely packed with information that provides relevant answers to search queries to improve your digital visibility.
Another crucial aspect that AI models consider is the verified source for your content. So, if you can use third-party validation for the information you provide, there’s a higher chance of ranking your content.
Unlike the traditional SEO approach, AEO considers the user’s behavior on your page and engagement with your content. If AI models find that there is considerable engagement on your page, they will rank it over other articles.
Given the constant change in the searching dynamics with AI-powered search results, it is difficult to get ranked on ChatGPT while managing other business operations.
So, taking assistance from the AEO agency can help in easing out the difficulties.
With their expert support and constant interaction with search metrics, they can provide strategies and optimization techniques. Ensuring your business ranks promptly on ChatGPT.
So, here’s how they will optimize your content for the AI models:
Firstly, the AEO agency will rearrange the structure and language of your content. Making it more AI-friendly.
By creating short, precise, and succinct answer-type content format, they will remove jargon from the articles. Also, they will incorporate long-tail keywords.
Next, they will incorporate relevant information from verified authorities within your content. With their robust networks of diverse experts, they will easily help you build the authority for your content.
Lastly, they will analyze your existing content and format it by implementing the schema markup.
Focusing more on query-based, FAQs, and geographical markups in the content to develop entity relationships.
Every day, ChatGPT and Gemini AI are tweaking their algorithms to provide a more detailed answer to people’s questions. So, making AEO-friendly content is essential for ranking on these platforms.
And, with the right strategies and methods, you can easily develop your content fit for the AI models to read and find relevant.
Moreover, having a supportive AEO agency in this search ranking journey can remarkably help you to improve your ranking chances.
Now that you have a comprehensive idea about how to get ranked on ChatGPT using the AEO agency, seek the correct support and gain visibility without breaking a sweat!
Barsha is a seasoned digital marketing writer with a focus on SEO, content marketing, and conversion-driven copy. With 7 years of experience in crafting high-performing content for startups, agencies, and established brands, Barsha brings strategic insight and storytelling together to drive online growth. When not writing, Barsha spends time obsessing over conspiracy theories, the latest Google algorithm changes, and content trends.
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