While most of us love scrolling on Instagram, we tend to forget that this social media app has so much more to offer. 

After all, it is the foundation for the brand presence of so many brands. In fact, marketing on Instagram can actually drive traffic, engage customers, and support sales. However, if you are not a fan of your Instagram followers’ count or even the basic engagement and growth on the platform, you are not really alone! 

Of course, this happens primarily because the platform witnesses fierce competition. On top of that, cracking the algorithm can get tricky. 

But taking the right steps to grow your target audience and followers is absolutely worth the time and effort. This is because the larger your target audience, the more chances you have of making the most of this platform. 

On that note, I have spent 5 years working with brands and helping them craft winning strategies to make the most of Instagram. And there are five strategies that always work well – yes, they might not yield your results in the short term, but in the long term? You can literally make a career out of it. 

So, stay tuned as I delve into these BASIC but winning hacks to grow your Instagram followers count, albeit sustainably. 

How To Increase Instagram Followers Count For Free? 5 Hacks That Always Work

How To Increase Instagram Followers Count For Free

Before I start, I want to state something. I already mentioned that these hacks might appear basic, but if you can use this consistently for growing your followers, then you will truly stand to benefit in the long run. 

Moreover, these strategies are ideally meant for increasing your Instagram followers count organically – this distinction is very important. 

Of course, there is no harm in taking shortcuts and choosing tools that can help you. For instance, you can choose Blastup’s automatic views to increase your views, and it would actually get you organic views. 

However, if you don’t have the budget to do so, it’s best to check out the best hacks that can help you increase your Instagram followers count easily. 

1. Optimize Your Instagram Account:

Before you can get worried about how to increase your Instagram followers count, sit with your business profile on the platform and set it up. 

While setting up your business profile, take a beat and ask yourself: 

  • Does your Instagram profile look good? Does it actually look like a brand? 
  • Is it easy to find your account? More importantly, can your audience find it easily? 
  • Have you added a relevant call-to-action button? Does your Instagram account motivate visitors to take action? 

So, if all the answers are ‘no,’ then you clearly need to optimize your account. Here’s how to optimize your profile on Instagram for maximum impact: 

  • Always go for a relevant and professional display picture. 
  • Incorporate keywords in your bio, handle, and name. 
  • Organize your Instagram stories in the highlights section. 
  • Don’t forget to add all relevant links to your bio and mention your location. 
  • Always promote your Instagram account whenever and wherever possible. 

2. Create A Solid (And Sustainable) Content Strategy:

Typically, Instagram’s success does not really happen accidentally. In fact, it is a clean strategy – a content-focused strategy that can easily show off the unique side of your brand. Yes, this is where you will invest the most amount of time – to create content that is clickable. 

So, once you are able to nail that, your engagement rate will automatically go up on the platform. This, in turn, will make your Instagram community stronger, thereby increasing your Instagram followers count in a jiffy. 

Having said that, let’s check out the most effective strategies that actually make this hack work:

  1. Always be consistent. Consistency is vital for your content calendar.
  2. Secondly, timing is of the essence. So, it is best to schedule all your Instagram content in advance. 
  3. Work on creating a strong brand aesthetic – choose your color palette, typography, and content formats. 
  4. Make the most of short-form videos – leverage your content with reels. 
  5. Go live from time to time. 
  6. Remember, you have to create content that your audience actually wants to see. 

3. Interact And Build Lasting Relationships:

Now, this is true for any platform – the point is to make your existing and potential followers happy. And if you are able to do this right, you will witness a payoff in terms of audience and followers growth. 

I don’t know if you have noticed, but the profiles on the platform have communities and fans, and not just followers. So, this shows that if you are consistent and relatable, you will be able to build lasting relationships on the platform. 

So, here are some strategies that will help you interact with your target audience. Also, it will help you develop meaningful connections on the platform.”

  • Create relatable content that aligns with your brand’s goals while highlighting the brand’s personality. 
  • Always have conversations with your followers – ensure these interactions are warm and meaningful.
  • Interact with brand advocates, potential customers, and existing followers. 

4. Use Hashtags And Tag Relevant Profiles:

Both hashtags and location tags are excellent, not to mention powerful tools, on Instagram. They can easily help you to expand your target audience and explore your content (and account) so much faster. 

So, here’s how you can use location tags and hashtags to increase your Instagram followers count:

  • Instead of adding hashtags just for the sake of it, check out the hashtags that your existing followers and brand advocates follow. Then, follow these hashtags and use them with your content. 
  • You can use geo-tagging and attract people locally. This is particularly useful if you are a brand looking for local customers. 

5. Collaborate With Other Brands And Influencers:

Finally, here’s my last hack – and this one’s GOLD! You can easily increase your Instagram followers count – just start collaborating with people who have a large following. Teaming up with other brands and influencers can help you grow quickly on the platform. 

Moreover, collaborations can easily get you new followers. Plus, you can also win their trust quickly since they already trust the influencer and brand you are collaborating with.

Now, there are two strategies that can really help you out to make the most of this hack:

  • Look for influencers who are relevant to your band and niche – work with these influencers. 
  • Collaborate with brands that appear to be similar. It is about matching your brand goals and personality.

Up Next..

Barsha Bhattacharya

Barsha is a seasoned digital marketing writer with a focus on SEO, content marketing, and conversion-driven copy. With 7 years of experience in crafting high-performing content for startups, agencies, and established brands, Barsha brings strategic insight and storytelling together to drive online growth. When not writing, Barsha spends time obsessing over conspiracy theories, the latest Google algorithm changes, and content trends.

View all Posts

Leave a Reply

Your email address will not be published. Required fields are marked *