In the early days, freelancers rely on word-of-mouth marketing to find clients for their business. But after the dawn of social media platforms, freelancing has become hassle-free like never before.

Though there are a plethora of social sites, brands and businesses across the globe opt for Instagram applications for marketing purposes. This visual platform is not only suitable for food, fashion, or travel influencers but also for freelancers who need clients to generate income.

Since loads of freelancers are already out there on Instagram, it is necessary to embrace essential strategies to set yourself apart from the crowd. Further, availing free instagram likes trial and putting efforts into other crucial aspects will take forward your business on the success path.

Here Are Six Prime Instagram Hacks To Garner Clients For Freelance Business

In this article, you will come to know about the proven tips to find potential clients via Instagram. Let’s dive in right now!

1. Set Your Profile to Speak About You

personal profile

Your personal profile with pictures of you and your loved ones will not be apt for attracting clients. Hence it is best to go for an Instagram Business profile that comes with beneficial features.

If you are just starting out on Instagram, create a Business Account and carry out the setup process with the required information.

Keep in mind that you are supposed to contact random people and take your profile in front of them. So, show how credible you are and give confidence that you are not a fake or scam.

Following are the factors that you want to ensure with your Instagram profile.

  • Your profile name should be short, easy to remember, and include the keyword that your clients search for.
  • Set a professional profile picture in high resolution. It can be either your own photo or brand logo.
  • Next is Bio space, where you have to precisely explain who you are, what you do, and how you will help clients.
  • In addition, place the link / URL of your website, landing page, or blog in order to redirect your audience. If there is more than one link, combine all and share a single link with the help of online tools.
  • It is advisable to add a powerful CTA in the bio. So that your visitors will take a specific action that reflects on the growth of your profile.

Optimize your profile in such a way that it showcases your brand as authentic and genuine. Apart from the tips mentioned above, try out Emberify to increase your followers and strengthen your profile in a short while.

2. Identify Your Ideal Niche / Audience

Instagram is a home of diverse people from all parts of the world. You might need more than just randomly sharing posts to reach your target audience. So, narrow down your niche based on what skill you are good at and set the audience whom you want to reach.

For instance, considering you are a freelance web designer, you need to focus on clients who are searching for the same service. Depending on the audience demographics, you can curate content and a marketing plan to accomplish your goal.

3. Fill Your Feed With Fabulous Posts

Fabulous Posts

Feed is a handy tool that you can use to showcase your skills, expertise, and talents. Whatever niche you belong to, spend time creating appealing posts with appropriate content. Because gaining or losing followers depends on the appearance of your Instagram feed.

So, clearly understand what your audience expects from you and match the content with the working of the Instagram application. This way, you can increase visibility and reach a wider audience efficiently.

4. Take Advantage of Post Types

Instagram is not just about sharing images or videos. There are plenty of options that you can get hold of to interest your audiences.

Mentioning here some of the Instagram posts that you should try out to enrich your profile

  • Standard posts
  • Instagram Stories
  • Instagram Reels
  • Instagram Live
  • Instagram TV (IGTV)
  • Instagram Guides and still more.

Creating content in different formats will help your business to reach clients in multiple ways. Therefore, you shall prefer Emberify to maximize your content reach and enhance brand awareness.

5. Make the Most of Instagram Formats

Instagram Formats

Apart from visual content, it would be best if you also focused on the contextual part of posts. For example, an Instagram post will never get complete without the following factors.

A. Captivating Captions

Here is where you can add a detailed description to your image or video. Captions have the most significant impact on hooking your audience. So style your captions with precise content, fun emojis, and other elements to make them more interactive and interesting.

B. Compelling CTA

Remember that your goal is to draw clients for your freelance business. So, always embed Call-to-Action at every post to turn your prospects into potential clients.

C. Relevant Hashtags

Strategically place hashtags to display your content in front of the right people at the right time. Combining low, medium, and high-performance hashtags is a good practice for better reach.

Make sure you include all these aspects in your content before publishing the post on your Instagram profile.

6. Do Connect With Potential Clients

Socializing is the right way to build relationships with Instagram users and spread your business simultaneously. Don’t just sit on creating and sharing content on your profile. Come out of your zone and look for ways to connect with your audience.]

Keep an eye on your Direct Message and comment section to send responses to the ones who reached out to you. On the other hand, identify businesses, organizations, and individuals that may need your service. You can either send direct messages or actively engage with them to sell your services on the spot.

Key Takeaways

In recent times, freelancing has attained a surge in popularity among professionals. Hence social media has become a vital strategy for freelancers to succeed in their businesses.

You should not expect overnight success on Instagram. Instead, invest a little more time, effort, and budget to grab new clients. Then, await for the day to win on this competitive landscape and experience the gradual growth of your business.

Good luck with garnering the bulk of clients and becoming the highest-paying freelancer!

Read Also:


Arnab Dey

Arnab is a passionate blogger. He shares sentient blogs on topics like social media trends, current affairs, business, lifestyle, health, etc. To get more of his contributions, follow Search Engine Magazine.

View all Posts

Leave a Reply

Your email address will not be published. Required fields are marked *