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If you own a business, social media can be a powerful tool that offers a great number of benefits, including increased brand awareness, better customer engagement, improved SEO, and so on.
With more than three billion people around the world using social media every month, it should definitely be a part of your marketing strategy. But on which social media platforms should you concentrate your efforts? How can each of them help your business grow?
In this post, we’re answering these questions and more to help you realize that leveraging social media is a wise business move.
With more than 2.9 billion active monthly users, Facebook remains the most popular social network with the most varied audience. For this reason, every brand should create a Facebook page. You can use the platform to share everything from company updates to product photos. By creating a business page, you will get access to amazing customization options, ad tools, and an analytics dashboard where you can track post-performance and user behavior.
The photo-centric platform has more than one billion users and offers attractive features such as Instagram Stories and Instagram Live that companies can use to promote their products and services. Instagram is based on video and photo posts, so it is best for brands that have high-quality visual content to share.
The relatively new hit social platform TikTok is a great option for brands targeting the Gen Z audience but it can be difficult to strike the right tone when it comes to marketing. If you want to create a profile on TikTok, it might be wise to look at how other brands are tackling it before you try it yourself.
For better and faster results, consider using a professional TikTok growth service that will help you increase the number of TikTok followers and boost engagement organically through advanced social media marketing processes.
LinkedIn is the best choice for professional networking. It’s a great place to find top talent, promote your business, establish yourself as an expert in your industry, and share information about your company culture.
When it comes to the type of content, it’s best to have a combination of original and shared professional content related to your business. You can also join industry-specific groups to ask and answer questions, which can help you establish brand recognition.
The video-sharing platform is heavily creative in nature, so if you decide to use it as a marketing channel, it is very important to have a dedicated video editor who will produce content for you.
However, if you can’t afford this, you should consider partnering up with YouTube influencers for product placement because they already have highly-engaged audiences. This is an easier way to market your brand on the platform since you don’t need to put in the time and effort into creating original content and building a following.
While Twitter is excellent for short updates, it is not suited for every business. For instance, if your brand is highly visual or you still don’t have a well-established brand voice, this platform might not be the best choice for you. Because people on the platform often seek out brands to share praise or express concern, many businesses use Twitter as a customer service channel.
Of all the online writing platforms out there today, Twitter is the best at it. You can try to repurpose your Twitter content on LinkedIn. Check Ship 30 for 30 for a guide in Linkedin content repurposing.
Similar to Instagram, Pinterest is a visually-oriented social platform that allows users to display and save content. Pinterest also has Rich Pins, i.e. special types of pins that automatically sync information from your site to your pins, such as location maps and product details. Pinterest is excellent for niche businesses, especially those related to beauty, fashion, photography, food, and exercise.
Snapchat is a visual, mobile-only social platform known for its short, temporary content. Snapchat consistently ranks as the most important social platform among US teenagers, with nearly 50% of people between the ages of 15 and 25 using it.
Businesses can advertise on the platforms with traditional ads, geotags, or branded lenses and filters. Because of the temporary nature of the posts, there’s not so much pressure to create polished content, which makes Snapchat a great choice for small businesses operating on tighter budgets and targeting younger audiences.
Social media is an essential part of business marketing, so it is very important to ensure that your social media presence is optimized. As for which social platform is the best fit for you, it largely depends on the type of business and your goals. With that in mind, however, a combination of a few social media platforms will typically produce the best results.