SEO vs AEO: The Shift in Search Engine Optimization
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It’s vital that you know who’s your audience but, at the same time, finding out what people also search for is of equal importance. So what are those people looking for? The whole process of keyword research can prove to be exciting and frustrating at the same time! Sure, you have Google’s Keyword Planner or Autocomplete to help you out.
But then everyone would be ruling the SEO world together – why would only some content pieces acquire traffics? So why is the world of content marketing so competitive? Trust us on this one, it’s all about the Search! With a whopping 6 billion daily searches, how do you plan on finding out about the search intent of your target audience?
Keep reading to find out how to figure out what people are searching for on the internet!
In the last few decades, the relevance of google search com has only risen, making content marketeers not just question the type of their target audience but find out what people also search for. As a result, the industry is now dominated by several tools that can help SEO professionals understand how people search on the internet and the reasons associated with the same.
These tools can help you to find out a number of things such as,
So, how do you plan on finding these answers? If you thought that just typing the niche and the subsequent keywords would get you results, you were wrong. For instance, if you type ‘phencyclidine people also search for’ on Google, you won’t get your answer. Moreover, what people has searched the most in 2021 is quite different than what they are searching for today.
With the help of several amazingly awesome tools that also happen to be FREE! Keep reading to find out about the 45 free tools which can make life different!
The idea of exploring what people also search for can be an interesting conversation. But how do you find out what people also search for, or for that matter, what people also ask search engines?
We decided to track down all the free tools out there that can actually help you out in terms of finding out what people are searching for – scroll down to find out now!
Kelsey Jones, the Editor-In-Chief at Neil Patel’s company, is a fan of BuzzSumo. In this context, Kelsey even commented,
Hung Nguyen, the marketing manager of SmallPDF, loves to use SEMrush. In this context, Hung even commented,
Casie Gillette, KoMarketing’s Senior Director of Digital Marketing, loves using Answer The Public. In this context, Casie even commented,
Second Fiddle’s co-founder, Andrew Cunliffe, spoke about the benefits of using Ubersuggest,
Cameron Dunn, the Director of Paid Search from SQRD Media, loves to depend on Screaming Frog. In this context, Cameron said,
For Bruce Harpham, a SaaS Marketing Consultant by profession, there’s perhaps nothing better than Ahrefs out there,
The SEO specialist from New Age Polish, Madeleine Seah spoke about the magic of Yoast,
The web consultant from PickFu.com, William Chin, spoke about the benefits of Keywords Everywhere,
The marketing manager at Bejamas, Nebojsa Radakovic, loves to use SEO Search Stimulator by Nightwatch. In this context, Nebojsa said,
The founder of Copy Goals, Kelly O’Hara, loves using Mozbar daily. Kelly even commented about the same,
The content marketing manager from HelpCrunch, Anastasiia Khlystova, commented about this tool,
The Chief Executive Officer of Women’s Health Interactive, Chris Fernandez, also commented,
The corporate speaker from SEMrush, Ashley Ward, spoke at length about the magic of Twitter,
The search engine optimization growth manager from Indeed.com, George Freitag, relies on Google Automcomple for a number of tasks. George commented in this context,
The director of Account Strategy, Katy Katz from Marketing Fresh, uses Google keyword search regularly. In this context, Katy commented,
The Content Specialist from Online Optimism, Casey Dawson, spoke about the magic of Google Data Studio,
Dan Morrison, one of the senior working professionals from Amiclear, depends heavily on Google Trends,
The founder and the Chief Executive Officer of Digimark Australia, Steven Jaenke, spoke about Google Sheets,
The founder and owner of Proofread Anywhere, Caitlin Pyle, loves using Google Analytics. Caitlin even commented, in this context,
Check out the most frequently asked questions related to the phrase ‘people also search for’ mentioned below!
People Also Search For is a feature that enables users on search engines to find out all the related searches without worrying about the kind of queries. Instead, Google simply analyzes user behavior by also examining their search content or, rather, questions.
Follow the steps mentioned below to find out how to use the PASF or People Also Search For feature easily for ranking well on Google,
People Also Ask is a snippet feature on Google which provides all users with extra information, more than what they initially searched for on the search engine. For instance, you searched ‘how to begin your wholesale business?’ People Also Ask deals with the additional questions that pop up with the search results.
The PASF or People Also Search For feature enables users to come across better search results in case their initial search results weren’t satisfactory. It is technically a feature of a search engine that displays immediately once users act on any SERP feature, returning to the result page as soon as possible.
So you have a fair idea of what people also search for? If you use Google tools for running your daily professional operations, then a tool like Google People Search can help you easily, especially in user-friendliness. But many other tools can help you out while making your life so much easier!
Don’t forget to tell us your thoughts about using these tools and whether you have any similar experiences of the same.
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Barsha Bhattacharya is a senior content writing executive. As a marketing enthusiast and professional for the past 4 years, writing is new to Barsha. And she is loving every bit of it. Her niches are marketing, lifestyle, wellness, travel and entertainment. Apart from writing, Barsha loves to travel, binge-watch, research conspiracy theories, Instagram and overthink.
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